Sunday 26 April 2015

Some of this week's most read features and opinions

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Why UK advertising needs more independent voices
by Claire Beale,
23 April 2015, 08:00AM
Why UK advertising needs more independent voices
The fallacy of our time
23 April 2015, 08:00AM
The fallacy of our time
Our industry is suffering from an error of interpretation about technology. It has led to a focus on distribution instead of production, with the advent of the internet mistakenly becoming the beginning of time. By Giles Hedger.
On the road: Adforum 2015
23 April 2015, 08:00AM
On the road: Adforum 2015
Last week, pitch consultants toured London agencies as part of Adforum. Peter Cowie reports back.
On the Campaign couch
by Jeremy Bullmore,
23 April 2015, 08:00AM
On the Campaign couch
Dawn Airey predicts a 'renaissance year' for Yahoo
23 April 2015, 08:00AM
Dawn Airey predicts a 'renaissance year' for Yahoo
'We need to get bigger and we will get bigger,' Dawn Airey, the tech company's EMEA boss, tells Arif Durrani in a rare press interview since taking the job.
Why we should all love smaller budgets
23 April 2015, 08:00AM
Why we should all love smaller budgets
Constraints can actually stimulate - rather than hinder - a brand and make a big impact, Adam Morgan writes.
Dave Trott: Great advertising isn't just gimmicks
by Dave Trott,
22 April 2015, 09:40AM
Dave Trott: Great advertising isn't just gimmicks
I've just seen the freshest piece of advertising I've seen in years.
Which party should win adland's vote?
23 April 2015, 09:38AM
Which party should win adland's vote?
With the General Election just two weeks away, the battle to win your vote is at fever pitch but the most likely outcome is still very much unclear.
Positive notes among the negative campaigning
by Maisie McCabe,
23 April 2015, 08:00AM
Positive notes among the negative campaigning
Divided we fall
23 April 2015, 08:00AM
Divided we fall
In the second of a series exploring creative effectiveness, Gurdeep Puri says that, through collaboration and co-operation, the industry must more closely examine how creativity affects clients' commercial objectives.
Reports of TV's death have been exaggerated... again
by Arif Durrani,
23 April 2015, 08:00AM
Reports of TV's death have been exaggerated... again
The world's love affair with TV may be coming to an end, and this time it's almost certain. The pronouncement came from no less a source than the global management consultancy Accenture.
History of advertising: No 129: Josiah Wedgwood's Queen's Ware
23 April 2015, 08:00AM
History of advertising: No 129: Josiah Wedgwood's Queen's Ware
Why we're loving: Andy Ansah, founder, Sports on Screen
23 April 2015, 08:00AM
Why we're loving: Andy Ansah, founder, Sports on Screen
Is the growth of ad-blockers a threat to online media?
23 April 2015, 08:00AM
Is the growth of ad-blockers a threat to online media?
The growing prevalence of ad-blockers could lead to advertisers spending less and an increase in paywalled content.
Is EC anti-trust attack on Google a political move?
23 April 2015, 08:00AM
Is EC anti-trust attack on Google a political move?
The charges against the tech giant last week say more about envy of US entrepreneurial culture, Ross Jenkins argues.
Why Google's Mobilegeddon should benefit users
by Tim Shepherd,
21 April 2015, 12:32PM
Why Google's Mobilegeddon should benefit users
Tim Shepherd, the director of technology at RKCR/Y&R, says Google now has its sights on what happens to users after they click on a search result.
Why we've turned D&AD Judging Week into a festival of creativity
by Tim Lindsay,
20 April 2015, 08:23AM
Why we've turned D&AD Judging Week into a festival of creativity
D&AD Judging Week began yesterday, taking over the Truman Brewery on Brick Lane.
Things we like: Fox, The Pool and BGT
23 April 2015, 08:00AM
Things we like: Fox, The Pool and BGT
Some things in the media business we liked in the week up to 24 April, and one thing we didn't...
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