Tuesday 14 April 2015

Bauer Media, Lurpak, Game of Thrones, RBS, British Airways, Highland Spring, BBC

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Latest news
Bauer Media UK appoints Linda Smith as interim COO for advertising
by Gurjit Degun,
14 April 2015, 12:35PM
Bauer Media UK appoints Linda Smith as interim COO for advertising
Bauer Media UK, which owns the Kiss and Grazia brands, has appointed Linda Smith as its interim chief operating offer for its ad division.
Lurpak rolls out jazz teaser by Juan Cabral
by James Swift,
14 April 2015, 10:07AM
Lurpak rolls out jazz teaser by Juan Cabral
Lurpak is rolling out a 10-second online teaser version of its jazz-inspired freestyle spot ahead of the full ad's launch on Sunday during Britain's Got Talent.
Game of Thrones series 5 opens with record audience for Sky
by Omar Oakes,
14 April 2015, 11:27AM
Game of Thrones series 5 opens with record audience for Sky
Game of Thrones, the fantasy drama, launches its fifth series with a record audience of 1.57 million viewers on Sky Atlantic.
RBS appoints David Wheldon as CMO from Barclays
by Sara Spary,
14 April 2015, 10:16AM
RBS appoints David Wheldon as CMO from Barclays
The Royal Bank of Scotland has hired David Wheldon as chief marketing officer, where he will join the executive committee - the fist time the bank has appointed a marketer to the board.
BA's history of ads captured in new book
by Omar Oakes,
14 April 2015, 09:06AM
BA's history of ads captured in new book
British Airways has chronicled the history of its advertising in a book called Better by Design: Shaping the British Airways Brand.
Arthur London picks up National Book Tokens brief
by Gurjit Degun,
13 April 2015, 12:45PM
Arthur London picks up National Book Tokens brief
National Book Tokens, the book gift cards retailer, has appointed Arthur London to handle its ad business following a competitive pitch.
Highland Spring serves up summer tennis spot
by Omar Oakes,
14 April 2015, 12:47PM
Highland Spring serves up summer tennis spot
Highland Spring, the bottled water brand, has launched its £1.6 million summer tennis campaign with a 30-second TV spot, which went live last night.
South African Tourism packs shark-diving and mountain descent into Oculus Rift VR
by Ben Bold,
14 April 2015, 09:22AM
South African Tourism packs shark-diving and mountain descent into Oculus Rift VR
South African Tourism has condensed an action-packed holiday, including abseiling down Cape Town's Table Mountain and cage-diving with sharks, into a five-minute virtual reality experience.
BBC to extend CBeebies brand in China
by Kate Magee,
13 April 2015, 04:00PM
BBC to extend CBeebies brand in China
BBC Worldwide has signed an agreement with the Chinese media company Shanghai Media Group that will extend its existing remit.

P R O M O T E D C O N T E N T
Expert Report: How to be successful in Mobile Advertising
Presented by BRAND REPUBLIC INSIGHT
This free expert report looks at current and future mobile trends and how you can make the most of the available mobile advertising formats and options.

Cannes contestants: Advice from DDB Worldwide

by Campaign staff
14 April 2015

Chief creative officer Amir Kassaei offers three new ideas for Cannes Lions -- share yours for a trip to the south of France.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Coca-Cola revamps website to make it look like a 'digital magazine'
by Sara Spary, 14 April 2015, 11:00AM
First Direct uses cups to show how easy it is to save, in #SavingCup Twitter push
by Ben Bold, 14 April 2015, 10:44AM
From Jacob's to Mini Cheddars: why savoury brands will power United Biscuits' growth
by Sara Spary, 14 April 2015, 10:00AM
Lurpak rolls out jazz teaser by Juan Cabral
by James Swift, 14 April 2015, 10:07AM
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Latest Work

eHarmony "hairdryer" by Albion
14 April 2015, 09:08AM
eHarmony
EHarmony has released the second ad in its campaign marking the dating service out as the "brains behind the butterflies".
Warburtons "the deliverables" by WCRS
14 April 2015, 08:21AM
Warburtons
Sylvester Stallone's ad for Warburtons, which broke on the weekend, is as silly as you'd expect.
Channel 4 "the future of 4, on demand" by 4Creative
13 April 2015, 09:34AM
Channel 4
Channel 4 imagines a future where Jon Snow's floating head reads the news and the latest royal wedding is between two men in an ad promoting the broadcaster's new digital service.
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