| | | Latest news
| | | | | Bauer Media UK, which owns the Kiss and Grazia brands, has appointed Linda Smith as its interim chief operating offer for its ad division. | | | | | | Lurpak is rolling out a 10-second online teaser version of its jazz-inspired freestyle spot ahead of the full ad's launch on Sunday during Britain's Got Talent. | | | | | | Game of Thrones, the fantasy drama, launches its fifth series with a record audience of 1.57 million viewers on Sky Atlantic. | | | | | | The Royal Bank of Scotland has hired David Wheldon as chief marketing officer, where he will join the executive committee - the fist time the bank has appointed a marketer to the board. | | | | | | British Airways has chronicled the history of its advertising in a book called Better by Design: Shaping the British Airways Brand. | | | | | | National Book Tokens, the book gift cards retailer, has appointed Arthur London to handle its ad business following a competitive pitch. | | | | | | Highland Spring, the bottled water brand, has launched its £1.6 million summer tennis campaign with a 30-second TV spot, which went live last night. | | | | | | South African Tourism has condensed an action-packed holiday, including abseiling down Cape Town's Table Mountain and cage-diving with sharks, into a five-minute virtual reality experience. | | | | | | BBC Worldwide has signed an agreement with the Chinese media company Shanghai Media Group that will extend its existing remit. | | | | P R O M O T E D C O N T E N T | | | | This free expert report looks at current and future mobile trends and how you can make the most of the available mobile advertising formats and options. | | | | | | by Campaign staff 14 April 2015 | | | | | | Chief creative officer Amir Kassaei offers three new ideas for Cannes Lions -- share yours for a trip to the south of France. | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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