Friday 10 April 2015

The Wall > Apple Watch, big data, artificial intelligence, Samsung online ad, virtual marketing

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Digital PM brought to you by The Wall 10th April
Apple Watch Selfridges pop-up sits alongside Cartier, Gucci and MontBlanc Apple Watch Selfridges pop-up sits alongside Cartier, Gucci and MontBlanc
10 April 15, Shona Ghosh
Apple has continued its luxury marketing approach for the Apple Watch, installing a pop-up in Selfridges' 'Wonder Room', which houses fine jewellery and watch brands.
10 April 15
The Daily Poke: Surreally delicious

When you think 'energy drink', one brand probably comes flying to mind first. Red Bull may...

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10 April 15
Big data: looking beyond the marketing realm

Big data has proven itself to not just be a trend, but a shift in overall strategy, with marketers...

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10 April 15
CHAPPiE illustrates the positive possibilities of AI

The topic of artificial intelligence (AI) has recently been appearing on the news agenda with...

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More digital news
James Corden stars in Samsung online ad James Corden stars in Samsung online ad
10 April 15, Gurjit Degun
Samsung has launched an online ad featuring James Corden, to promote the launch of the Galaxy S6 and S6 edge phones.
5 ways brands can enhance their virtual marketing 5 ways brands can enhance their virtual marketing
10 April 15, Jay Scott-Nicholls
Virtual marketing presents new opportunities for brands explains Jeff Scott-Nicholls, founder of Aardvark360.
Jon Snow's floating head stars in C4 digital promo Jon Snow's floating head stars in C4 digital promo
10 April 15, James Swift
Channel 4 imagines a future where a disembodied Jon Snow reads the news and the latest royal wedding is between two men, in an ad promoting the broadcaster's new digital service.
Facebook blames 'bug' for tracking logged-out users Facebook blames 'bug' for tracking logged-out users
10 April 15, Shona Ghosh
Facebook has dismissed claims that it tracks users beyond its own site, after researchers claimed the company was breaching EU privacy laws.
Fiat creates interactive illusion with Dynamo on Xbox Fiat creates interactive illusion with Dynamo on Xbox
10 April 15, Sara Spary
Fiat has created an interactive spot on Xbox with magician Dynamo as part of its 'The Power of X' campaign.
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