Wednesday 8 April 2015

The Wall > Asos and Vevo digital partnership, video, virtual reality, Apple Watch, Twitter, Snickers

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Digital PM brought to you by The Wall 8th April
Asos tightens focus on digital natives with Vevo partnership Asos tightens focus on digital natives with Vevo partnership
08 April 15, Shona Ghosh
Asos is pushing further into music, signing a partnership with music video service Vevo on its DSCVR platform.
08 April 15
Video is king, but who takes the crown?

YouTube was the original video content supernova that tapped into our desire for easily-digestible...

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08 April 15
Is VR eating the world?

(Creative Commons/M.C.Escher) In 2011, Marc Andreessen proclaimed a now famous and often...

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08 April 15
Pioneering advertising must be disruptive, not patronising

Today, I read that a 12-month, seven-figure sponsorship deal on Channel 4 had been trumpeted...

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More digital news
Pharrell Williams shows off Apple Watch on Instagram Pharrell Williams shows off Apple Watch on Instagram
08 April 15, Shona Ghosh
Apple has handed Pharrell Williams an Apple Watch as part of its ongoing celebrity marketing strategy, ahead of the device's official launch on 24 April.
Bruce Daisley promoted to vice president of Europe at Twitter Bruce Daisley promoted to vice president of Europe at Twitter
08 April 15, Gurjit Degun
Bruce Daisley, the UK managing director at Twitter, has been promoted to vice president of Europe.
Video mishaps feature in global Snickers campaign Video mishaps feature in global Snickers campaign
08 April 15, Omar Oakes
Mars Chocolate has unveiled a global digital campaign for its Snickers brand led by vloggers whose instructional videos descend into farce.
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