Media PM - Dawn Airey predicts a 'renaissance year' for Yahoo, plus Google; BBC; WPP; ad budgets

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23rd April 2015

Dawn Airey predicts a 'renaissance year' for Yahoo 'We need to get bigger and we will get bigger,' Dawn Airey, the tech company's EMEA boss, tells Arif Durrani in a rare press interview since taking the job. Is EC anti-trust attack on Google a political move? The charges against the tech giant last week say more about envy of US entrepreneurial culture, Ross Jenkins argues. BBC social media manager calls for brands to add value on social media Brands should add value on social media to engage younger audiences, according to Rajiv Nathwani, the social media manager for BBC One and BBC Two. WPP launches Xaxis Audio with Global WPP has launched Xaxis Audio, the UK's first programmatic product for digital audio ads with leading radio broadcaster Global. There is still a difference between causation and correlation, whatever era we live in "Too long, didn't read". Microsoft's chief envisioning officer, Dave Coplin, swept into our offices this month to remind us that behind every bit of tech, there's a human being. Ad budgets rise for tenth quarter Confidence remained high among UK marketers in the first three months of 2015, with budgets increasing for the tenth consecutive quarter, the latest IPA Bellwether Report shows. Election fever gives press chance to flex its muscles Election fever is gripping all media but, for those in the press, the significance of the event is always magnified. Latest blogs Commercial radio: bigger than ever and sound commercial sense In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett Watch: The Martin Sorrell interview Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. Eclipses, moon shots and giant outdoor leaps The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. Team Leader- UK media research , DWPub Competitive, London (Greater) Business Development / Media Sales Person , Simplified Recruitment £15,000 - £16,000 PA + Commission, Preston, Lancashire Head of Sales Academy - London , tfconnect global recruitment £40,000 - £41,000 + £4,250 car allowance + 25% bonus, London (Greater) Account Manager , SYLEX Recruitment £35000 to £45000 per annum, London TV Account Manager - Amazing Accounts , SYLEX Recruitment Up to £45,000, Greater London

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