Monday 20 April 2015

Trebor, Healthspan, Britain's Got Talent, Publicis Chemistry, Dog, Academy, D&AD Judging Week

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Latest news
Trebor launches first TV ad in a decade
by James Swift,
20 April 2015, 12:10PM
Trebor launches first TV ad in a decade
Trebor's new TV ad, its first in more than a decade, explains why choosing between the brand's soft and extra strong mints is a matter of family honour.
Antidote wins £12m Healthspan account
by Omar Oakes,
20 April 2015, 11:53AM
Antidote wins £12m Healthspan account
Healthspan, the vitamins and supplements brand, has appointed Antidote to their £12m ad account.
Britain's Got Talent audience tops launch night
by Omar Oakes,
20 April 2015, 11:56AM
Britain's Got Talent audience tops launch night
Britain's Got Talent boasted even higher ratings on Saturday than its launch the week before, with 11.7 million viewers watching during its peak.
Publicis Chemistry hires head of client services
by Kate Magee,
20 April 2015, 11:47AM
Publicis Chemistry hires head of client services
Publicis Chemistry has appointed Emma Rush, the former chief executive of direct marketing agency TBCH, as its head of client services.
European free-to-air commercial TV adspend in decline
by Gurjit Degun,
20 April 2015, 12:14PM
European free-to-air commercial TV adspend in decline
Free-to-air commercial TV in Europe is experiencing a decline in adspend with fewer young people tuning in and greater competition from Pay TV broadcasters, according to Enders Analysis.
Scottish agency Dog launches in Jakarta
by Emily Tan,
20 April 2015, 09:49AM
Scottish agency Dog launches in Jakarta
Glaswegian creative agency Dog has launched an office in Jakarta to service existing clients and to help grow the business across the Southeast Asian markets.
Johnny Hardstaff moves to Academy
by James Swift,
20 April 2015, 08:43AM
Johnny Hardstaff moves to Academy
Johnny Hardstaff, a director at Ridley Scott Associates who last year made ads for Kenco and The Royal Marines, is moving to Academy.
Why we've turned D&AD Judging Week into a festival of creativity
by Tim Lindsay,
20 April 2015, 08:23AM
Why we've turned D&AD Judging Week into a festival of creativity
D&AD Judging Week began yesterday, taking over the Truman Brewery on Brick Lane.
ZenithOptimedia's chief Grant Millar to chair Media360
by Staff,
19 April 2015, 05:30PM
ZenithOptimedia's chief Grant Millar to chair Media360
Grant Millar, the chief executive of ZenithOptimeda, will chair this year's Media360 on 4 and 5 June, the annual gathering for clients and media practitioners.
Fold7 splits with Gocompare.com amid talk of Gio Compario's return
by James Swift,
17 April 2015, 05:26PM
Fold7 splits with Gocompare.com amid talk of Gio Compario's return
Fold7 is splitting with Gocompare.com as the insurance-comparison site mulls bringing back its opera-singing mascot, Gio Compario.

Proving competitive advantage in service industries

by Ana Andjelic
20 April 2015

To demonstrate your worth, constantly update your process.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

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Latest Work

Lurpak "freestyle" by Wieden & Kennedy London
20 April 2015, 08:37AM
Lurpak
Lurpak's latest visually led ad borrows from the world of improvised jazz and urges people to get creative in the kitchen.
EasyJet "pat down" by VCCP
18 April 2015, 06:35PM
EasyJet
EasyJet's new ad by VCCP showcases its mobile boarding technology.
Virgin Money "tortoise" by M/SIX
17 April 2015, 04:06PM
Virgin Money
The second ad in Virgin Money's new campaign features a skateboarding tortoise.
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