Thursday 23 April 2015

Nestle's Gawain Owen: I would pay more for programmatic TV ads + Russell Brand, Topshop & Sainsbury's

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Marketing Daily , 23rd April 2015
Nestle's Gawain Owen: I would pay more for programmatic TV ads
Nestle's Gawain Owen: I would pay more for programmatic TV ads
John Lewis, Apple and Topshop among brands under fire in Russell Brand doc
John Lewis, Apple and Topshop among brands under fire in Russell Brand doc
Millennials are being neglected by food brands
Millennials are being neglected by food brands
Tesco boss Dave Lewis admits Lidl & Aldi ad spend is cause for 'concern'
Tesco boss Dave Lewis admits Lidl & Aldi ad spend is cause for 'concern'
Sainsbury's to slash 800 jobs as it looks to reinvest in service, price and quality
Sainsbury's to slash 800 jobs as it looks to reinvest in service, price and quality
Supermarkets 'well within rights' over Which? claims they are 'misleading' consumers
Supermarkets 'well within rights' over Which? claims they are 'misleading' consumers
Facebook reports mobile accounted for three-quarters of total ad revenue in Q1
Facebook reports mobile accounted for three-quarters of total ad revenue in Q1
Shoppers using average five 'connected' devices to purchase
Shoppers using average five 'connected' devices to purchase
Plusnet corrects 'Blowing our own trumpet' ad after trumpet turned out to be cornet
Plusnet corrects 'Blowing our own trumpet' ad after trumpet turned out to be cornet
Glenfiddich positions itself as 'maverick' brand in new film campaign
Glenfiddich positions itself as 'maverick' brand in new film campaign
Eight key marketing to women trends from M2W conference
Eight key marketing to women trends from M2W conference
Apple seeks high ground with Apple Watch
Apple seeks high ground with Apple Watch
Currys PC World launches 'perfect match' video ads
Currys PC World launches 'perfect match' video ads
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