Wednesday, 22 April 2015

The Wall > Airbnb and Instagram carousel ads, crowdsourcing, Google Maps and Loch Ness Monster, e-commerce

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Digital PM brought to you by The Wall 22nd April
Airbnb first to use Instagram carousel ads in 'Never a Stranger' campaign Airbnb first to use Instagram carousel ads in 'Never a Stranger' campaign
21 April 15, Shona Ghosh
Airbnb is one of the first brands to trial Instagram's new carousel ad format, as part of its new 'Never a stranger' activity.
22 April 15
The Daily Poke: Pepper hacker

Picture the scene: Mum's managed to get the whole family to sit down to a tasty lasagne. Only...

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22 April 15
Instagram's move deeper into e-commerce is missing a trick for brands

It's inevitable that Facebook-owned Instagram will follow the footsteps of Facebook, Twitter...

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22 April 15
How crowdsourcing is changing the face of creativity

Figure 1: Evolution of the types of websites on which the best global brands have crowdsourced...

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22 April 15
Why the A-list love TV

After an agonising wait, Game of Thrones has burst back into our living rooms. I felt the 1...

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More digital news
Spat between Coke-backed Collectively.org and blogger holds lessons for brands Spat between Coke-backed Collectively.org and blogger holds lessons for brands
22 April 15, Shona Ghosh
What kind of due diligence does a brand need to carry out before launching something as harmless as a hashtag campaign?
Google Maps joins hunt for Loch Ness Monster in YouTube short Google Maps joins hunt for Loch Ness Monster in YouTube short
22 April 15, Ben Bold
Google has employed its Street View technology to help people search Scotland's Loch Ness for the Loch Ness Monster, the mythical beast that has never been convincingly sighted, yet which people are still... read more
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