Wednesday, 22 April 2015

Tesco's £6.4bn loss, plus banned ads and the Loch Ness Monster

Daily News

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Brand Republlic
Daily News 22nd April
Tesco £6.4bn loss worst in its corporate history but boss Dave Lewis calls for confidence Tesco £6.4bn loss worst in its corporate history but boss Dave Lewis calls for confidence
22 April 15, Ben Bold
Tesco has reported a £6.4bn pre-tax annual loss - its biggest in its corporate history - for the year to the end of February, but chief executive Dave Lewis has insisted that colleagues should focus on... read more
Naked women ads banned for offensive content Naked women ads banned for offensive content
22 April 15, Omar Oakes
Sexually explicit ads, including one that features a naked woman crouching on all fours, have been banned by the standards watchdog.
Google Maps joins hunt for Loch Ness Monster in YouTube short Google Maps joins hunt for Loch Ness Monster in YouTube short
22 April 15, Ben Bold
Google has employed its Street View technology to help people search Scotland's Loch Ness for the Loch Ness Monster, the mythical beast that has never been convincingly sighted, yet people are still convinced... read more
DNA testing shames litter louts in Hong Kong campaign DNA testing shames litter louts in Hong Kong campaign
22 April 15, Omar Oakes
Ogilvy & Mather Hong Kong is using crime-fighting science as part of a campaign that puts a face to litter louts.
Airbnb first to use Instagram carousel ads in 'Never a Stranger' campaign Airbnb first to use Instagram carousel ads in 'Never a Stranger' campaign
21 April 15, Shona Ghosh
Airbnb is one of the first brands to trial Instagram's new carousel ad format, as part of its new 'Never a stranger' activity.
Cancer Research UK reviews creative account Cancer Research UK reviews creative account
21 April 15, Kate Magee
Cancer Research UK is putting its creative account out to pitch ahead of a new brand campaign in 2016.
Aviva appoints Adam & Eve/DDB to global ad account Aviva appoints Adam & Eve/DDB to global ad account
21 April 15, Maisie McCabe
Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners.
Omnicom reports slight fall in quarterly profits Omnicom reports slight fall in quarterly profits
21 April 15, Omar Oakes
Omnicom has reported a slight fall in pre-tax profits for the first quarter of 2015, as global revenue falls, compared to the same period last year.
Google aims to hold brands' hands with 'programmatic playbook' Google aims to hold brands' hands with 'programmatic playbook'
21 April 15, Georgina Brazier
Google has today launched its "programmatic playbook", a guide for advertisers who may be wary of programmatic campaigns.
UKOM extends partnership with comScore to 2018 UKOM extends partnership with comScore to 2018
21 April 15, Arif Durrani
UKOM, the UK's industry-recognised online media measurement for advertisers, has extended its contract with comScore to supply data for media owners, advertisers and media agencies until March 2018.
Just Eat hires former HarperCollins marketing boss as CMO Just Eat hires former HarperCollins marketing boss as CMO
21 April 15, Shona Ghosh
Online takeaway business Just Eat has hired Barnaby Dawe as its chief marketing officer, replacing Mat Braddy.
Primark sales up 12% in last six months, but owner AB Foods experiences profits fall Primark sales up 12% in last six months, but owner AB Foods experiences profits fall
21 April 15, Ben Bold
Primark has reported a 12% growth in sales for the half-year ending 28 February 2015, with operating profit up 8% to £322m, but the discount clothing retailer's performance failed to reverse a profit decline... read more
Johnny Fearless closes after client departure Johnny Fearless closes after client departure
21 April 15, James Swift
Johnny Fearless is closing after the loss of its largest client, Grafton GB.
'I wish I had been brave enough to come out earlier', Lord Browne tells Ogilvy Pride event 'I wish I had been brave enough to come out earlier', Lord Browne tells Ogilvy Pride event
21 April 15, Andrew Barratt
Andrew Barratt, the founder of Ogilvy Pride UK, discusses the need for LGBT inclusivity at work and the agency's recent visitor, Lord Browne, the former chief executive of BP.
Campaign appoints first US editor-in-chief Campaign appoints first US editor-in-chief
21 April 15, Staff
Haymarket Media Group has appointed Douglas Quenqua as its first US editor in chief of Campaign.
D&AD: Results from the first day of judging D&AD: Results from the first day of judging
21 April 15, James Swift
The UK is leading the pack after the first day of D&AD judging, with 11 Pencils in the press, radio and writing for design categories.
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