Friday 24 April 2015

Google, Campaign Viral Chart, BETC, D&AD, Paddy Power

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Brand Republlic
Daily News 24th April
Google grows Q1 profits by 4% thanks to rise in mobile ad revenues Google grows Q1 profits by 4% thanks to rise in mobile ad revenues
24 April 15, Ben Bold
Google has grown its profits by 4% to $3.59bn (£2.37bn) for the first three months of 2015, thanks to an 11% hike in advertising revenue to $15.5bn and a 12% growth in total revenue to $17.3bn.
Campaign Viral Chart: Pandora hits top spot Campaign Viral Chart: Pandora hits top spot
24 April 15, Gurjit Degun
An ad by Pandora, the jewellery retailer, which features an experiment with young blindfolded children who pick their mother out a line-up of women, has reached the top of the chart.
BETC founder Babinet unshaken by rum and Coke moves BETC founder Babinet unshaken by rum and Coke moves
24 April 15, James Swift
Remi Babinet, the founder and chairman of BETC, is confident in his agency's London arm despite bad news from key clients Bacardi and Diet Coke over the past week.
D&AD president Mark Bonner's top 10 D&AD president Mark Bonner's top 10
24 April 15, Mark Bonner
Mark Bonner picks out his favourite work from this year's D&AD awards.
Possible takes on Simon Law as chief strategy officer Possible takes on Simon Law as chief strategy officer
24 April 15, Gurjit Degun
Possible, the WPP-owned digital agency, has appointed Simon Law, the chief strategy officer and founding partner at Fabric Worldwide, as its chief strategy officer.
Paddy Power appoints Giffgaff founder Gav Thompson as CMO Paddy Power appoints Giffgaff founder Gav Thompson as CMO
24 April 15, Ben Bold
Paddy Power has ended its search for a marketing boss to replace Christian Woolfenden and appointed former Telefonica innovation boss and Giffgaff founder Gav Thompson as chief marketing officer.
Judges rail against 'sexed up' work at D&AD open sessions Judges rail against 'sexed up' work at D&AD open sessions
24 April 15, James Swift
Judges at D&AD's open sessions in the Truman Brewery criticised the rise of video case studies in awards submissions, arguing they "sexed up" average work.
Matt Adams of iProspect becomes CMA director Matt Adams of iProspect becomes CMA director
24 April 15, Gurjit Degun
Matt Adams, a managing director at iProspect UK, has become a director at the Content Marketing Association.
Watch: piano cats, human cats and 10 years of YouTube Watch: piano cats, human cats and 10 years of YouTube
23 April 15, Helen Hoddinott
Today marks 10 short years since the first ever clip was uploaded to YouTube. To mark the occasion, Campaign has caught up with some of the key players in the industry to discover their favourite YouTube... read more
Why Pret's coffee giveaway leaves a bad taste Why Pret's coffee giveaway leaves a bad taste
24 April 15, Ben Stephens
Pret's new 'loyalty' scheme, which allows staff to give free coffee to people they 'like' leaves Ben Stephens, executive chairman at Stack, feeling a bit flat (white).
Popular kids' sites 'should be more regulated', says Moshi commercial boss Popular kids' sites 'should be more regulated', says Moshi commercial boss
23 April 15, Shona Ghosh
YouTube and other services popular with children should have stricter regulation to ensure their young audience is not exposed to unsuitable ads, according to Mind Candy's chief commercial officer.
Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards
23 April 15, Stephen Graves
Three agencies are neck to neck in the Thinkbox TV Planning Awards shortlist, with three entries each.
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