| | |  | | | | | | | Spotify, the music streaming service, is set to launch a playlist targeting service next month that will allow brands access to customer segments based on their music choices. | | | | | | | | | |  | | | | | | | Bloomberg Media today announced Microsoft as its advertising partner for the Bloomberg Hub, its news and data installation at London City Airport. | | | | | | | | | |  | | | | | | | 17 April 2015: Total Media enters the league after landing MG and Wiggle. | | | | | | | | | |  | | | | | | | Starcom MediaVest Group has appointed Adam Hancox to the role of programmatic associate director. | | | | | | | | | |  | | | | | | | Arnold Schwarzenegger and Sylvester Stallone's rivalry spans decades but has mellowed as the stars have aged. Campaign attempted to reignite the conflict by pitting the pair's recent UK ads against each other. | | | | | | | | | |  | | | | | | | The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large. | | | | | | | | | |  | | | | | | | Election fever is gripping all media but, for those in the press, the significance of the event is always magnified. | | | | | | | | | |  | | | | | | | Spike UK, the new Viacom channel, launched last night and attracted an average of 89,000 viewers - a 0.67 per cent share of the overall audience. | | | | | | | | | |  | | | | | | | Confidence remained high among UK marketers in the first three months of 2015, with budgets increasing for the tenth consecutive quarter, the latest IPA Bellwether Report shows. | | | | | | | | | |  | | | | | |  | | | | | | | This week, Tammy Smulders, global executive director at Havas LuxHub (Havas Media Group's luxury consultancy) and founder & managing partner, SCB Partners, is in Milan to meet Gianni Versace's global marketing head. | | | | | | | | | |  | | | | | | | Out-of-home interactions increase during big sporting events and holidays. Brands can utilise this, Nick Mawditt writes. | | | | | | | | | |  | | | | | | | Nick Reid charts the journey from the first, lottery-placed TV ad in 1955 to a future shaped by programmatic trading. | | | | | | | | | | | | | | | | | | | | | | | |  | | | | | | | Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. | | | | | | | | | |  | | | | | | | The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. | | | | | | | | | |  | | | | | | | Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. | | | | | | | | | |  | | | | | | | The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. | | | | | | | | | |  | | | | | | | The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. | | | | | | | | | | | |
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