Monday 13 April 2015

Consumer marketers join Team Hillary; plus Green & Black's biggest ever campaign

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Brand Republlic
Daily News 13th April
How Google and Coca-Cola execs are helping to build Brand Hillary How Google and Coca-Cola execs are helping to build Brand Hillary
13 April 15, Shona Ghosh
Hillary Clinton has announced her presidential bid for the 2016 US elections, her second attempt after losing the top job to Barack Obama in 2008.
Green & Black's launches biggest ever campaign with TV spot Green & Black's launches biggest ever campaign with TV spot
13 April 15, Omar Oakes
Green & Black's Organic, the chocolate maker, will make its first foray into television advertising in a new �2 million campaign to promote its Thin range.
Triumph creates fairy tale animation ad featuring Hannah Ferguson Triumph creates fairy tale animation ad featuring Hannah Ferguson
13 April 15, Gurjit Degun
Triumph, the lingerie retailer, has launched an animated fairy tale ad featuring a young girl looking for "the one".
Pret pilots evening food and wine menu at West End store Pret pilots evening food and wine menu at West End store
13 April 15, Ben Bold
Pret A Manger is extending its business and menu beyond the daylight hours and into the evenings in what appears to be a riposte to rival Starbucks' recently-launched food and wine evening programme.
3 great ads I had nothing to do with: Robert Campbell 3 great ads I had nothing to do with: Robert Campbell
13 April 15, Brand Republic and Thinkbox
Robert Campbell, founder and creative director, BETA, reveals three great ads he admires but had nothing to do with.
Brawn and bread: Sly Stallone stars in new Warburtons campaign Brawn and bread: Sly Stallone stars in new Warburtons campaign
11 April 15, James Swift
Sylvester Stallone stars in Warburtons �18 million campaign about the lengths the brand goes to deliver its bread.
Mazda unveils MX-5 launch strategy with Talenthouse Mazda unveils MX-5 launch strategy with Talenthouse
10 April 15, Omar Oakes
Mazda, the car maker, is developing a new brand strategy to celebrate the launch of its MX-5 model.
Etihad calls global media review Etihad calls global media review
10 April 15, Iain Akerman
Etihad Airways has called a review of its global media planning and buying account.
Vodafone urges consumers to seize the day in 4G ad Vodafone urges consumers to seize the day in 4G ad
10 April 15, James Swift
Grey London's first campaign for Vodafone UK since winning the entirety of the business earlier this year is a hyperactive effort that promotes the network's 4G offering.
James Corden stars in Samsung online ad James Corden stars in Samsung online ad
10 April 15, Gurjit Degun
Samsung has launched an online ad featuring James Corden, to promote the launch of the Galaxy S6 and S6 edge phones.
Omnicom's John Wren earned $24m in 2014 Omnicom's John Wren earned $24m in 2014
10 April 15, Gurjit Degun
John Wren, the president and chief executive at Omnicom, earned $24 million (�16 million) in 2014 - a 33 per cent increase compared to last year.
The Green Party The Green Party "change the tune" by Creature London
10 April 15,
The Tory, Labour, Liberal Democrat and UKIP leaders form an unlikely boy band in the Green Party's political broadcast.
Gillette teams with Avengers in R&D collaboration Gillette teams with Avengers in R&D collaboration
10 April 15, Sara Spary
Gillette has teamed up with Avengers fictional business Stark Industries to re-imagine the future of shaving.
HAT kicks off search for director as Chloe Veale departs HAT kicks off search for director as Chloe Veale departs
10 April 15, John Tylee
The History of Advertising Trust is starting the search for a new director in the wake of Chloe Veale's decision to resign after two years in the job.
Jobs
Advertising Director - programmatic & data solutions
�60000 - �70000 per annum + commission and benefits
Ultimate Asset, London
Head of Digital - Media Maestro Required!
To �Neg + Bonus and Benefits
GoodEgg Digital, Peterborough, Cambs
New Business Star - Incubator/Accelerator
�Neg + Great Bens
GoodEgg Digital, London (Central), London (Greater)
Product Manager - Insurance
�300 - �600 per day
Better Placed Recruitment, City of London
Senior PR Executive - lovely in-house role, S Manchester
To �24k
Perfect Marketing People, Manchester, Greater Manchester
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