Media AM - Newspaper and magazine publishers form company to replace NRS, plus Darren Childs; Online spend; McDonald's

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09th April 2015

Newspaper and magazine publishers form company to replace NRS Major changes are planned for the way newspaper and magazine audiences are measured to account for the multi-platform digital age. My Media Week: Darren Childs This week, Darren Childs talks striking the balance between acquired and commissioned content and finds comedy gold in David Hasselhoff's new show Online spend rockets to record £7.2bn Advertisers splashed out a record £7.2bn on digital advertising last year as they looked to tap into the growing number of digital consumers, with the average household now owning 7.4 internet devices. McDonald's real-time TV spot debuts on Channel 4 Fast food giant McDonald's new campaign promoting its McCafé beverages rolled out its first real-time TV spot last night during Channel 4's The Island with Bear Grylls. Google celebrates five years of TrueView Google has launched "info cards" on TrueView ads on YouTube to allow brands to provide links to other videos related to the ad, or to their website. WPP partners Facebook to offer 'enhanced insights' The WPP Data Alliance is working with Facebook to share data and offer its clients "enhanced insights". Latest blogs England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. Eclipses, moon shots and giant outdoor leaps The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Comms Business Director required for Top London Agency , Ultimate Asset £65000 - £70000 per annum, City of London Comms Planning Account Manager - Leading Alcohol Brand , Ultimate Asset £35000 per annum, London CREATIVE SOLUTIONS - Senior Account Manager , Greene Media Network up to 45K (dependant on experience) + Commission + Bens, London (Greater) SEO Manager , Lipton Fleming £30000 - £35000 per annum + excellent benefits, London Head of Search , Lipton Fleming £65000 - £80000 per annum + excellent benefits, London

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