Tuesday, 14 April 2015

The Wall > Coca-Cola website revamp, wearable tech and healthcare, First Direct's #SavingCup, IAB digital ad spend, Oculus Rift

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Digital PM brought to you by The Wall 14th April
Coca-Cola revamps website to make it look like a 'digital magazine' Coca-Cola revamps website to make it look like a 'digital magazine'
14 April 15, Sara Spary
Coca-Cola has replaced Coca-Cola.co.uk with a new website which aims to appear more like a 'digital magazine' than a corporate site.
14 April 15
The Daily Poke: Difficult does it

Easy Street. It's where we're all aiming for, isn't it, as the definition of an enjoyable life...

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14 April 15
Wearable tech – the future of healthcare?

With the Apple Watch set to hit the shelves later this month, it's an exciting time not just...

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14 April 15
IAB results prompt advertisers to take a cross-channel approach

Last week, the Institute of Advertising Bureau's 2014 Digital Adspend report revealed phenomenal...

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More digital news
First Direct uses cups to show how easy it is to save, in #SavingCup Twitter push First Direct uses cups to show how easy it is to save, in #SavingCup Twitter push
14 April 15, Ben Bold
First Direct is promoting its SaveApp with a social media campaign dubbed #SavingCup, which through the use of quirky illustrations shows how by making small lifestyle changes people can save money and... read more
Periscope and Meerkat? It's time for brands to keep it real Periscope and Meerkat? It's time for brands to keep it real
14 April 15, Rob Hinchcliffe
With Periscope and Meerkat taking off and Facebook's new messenger apps coming to fruition, Rob Hinchcliffe, strategist at digital agency TH_NK says brands must make sure they are keeping it real when... read more
South African Tourism packs shark-diving and mountain descent into Oculus Rift VR South African Tourism packs shark-diving and mountain descent into Oculus Rift VR
14 April 15, Ben Bold
South African Tourism has condensed an action-packed holiday, including abseiling down Cape Town's Table Mountain and cage-diving with sharks, into a five-minute virtual reality experience.
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