Wednesday, 29 April 2015

Talon, OMD, R/GA and Grand Visual win Outdoor Planning Awards Grand Prix; Naked Cara Delevingne ad 'does not objectify women'; M&S Digital Labs launches Apple Watch app

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Daily News 29th April
Talon, OMD, R/GA and Grand Visual win Outdoor Planning Awards Grand Prix Talon, OMD, R/GA and Grand Visual win Outdoor Planning Awards Grand Prix
29 April 15, Staff
Talon, OMD UK, R/GA London and Grand Visual took home the Grand Prix at the Clear Channel Outdoor Planning Awards last night for their Google Outside 2.0 campaign.
Naked Cara Delevingne ad 'does not objectify women' Naked Cara Delevingne ad 'does not objectify women'
29 April 15, Gurjit Degun
A naked image of Cara Delevingne plastered on a billboard on London's Brick Lane does not objectify women, according to the advertising watchdog.
M&S Digital Labs launches Apple Watch app M&S Digital Labs launches Apple Watch app
29 April 15, Sara Spary
Marks & Spencer has launched its first app for Apple Watch through Digital Labs, a team of tech innovators.
Google pledges €150m and 'more collaboration' for European publishers Google pledges €150m and 'more collaboration' for European publishers
28 April 15, Arif Durrani
Google has moved to dramatically improve its "misunderstood" relationship with publishers by investing millions and launching the Digital News Initiative, a partnership designed to support high-quality... read more
MDC shares fall as Miles Nadal pays back $8.6m expenses MDC shares fall as Miles Nadal pays back $8.6m expenses
29 April 15, Maisie McCabe
MDC Partners' share price fell almost 30 per cent yesterday after it disclosed that Miles Nadal, its chairman and chief executive, was paying back $8.6 million (£5.6 million) to the company.
Protein World makes 61% of women ashamed of their body Protein World makes 61% of women ashamed of their body
29 April 15, Sara Spary
The controversial outdoor campaign by Protein World that asks consumers if they are "beach ready" makes 61% of women feel ashamed, according to a poll.
eBay selects Feed Communications for European CRM eBay selects Feed Communications for European CRM
29 April 15, Kate Magee
eBay has appointed Feed Communications to be its CRM agency across Europe.
Heineken creates sustainability campaign with Blippar Heineken creates sustainability campaign with Blippar
28 April 15, Daniel Farey-Jones
Beer brand Heineken has produced a campaign to get the message across to consumers that it has committed to ensuring 50 per cent of its hops and barley come from sustainable sources by 2020.
Audi's Hugh Fletcher: keep it simple, stupid Audi's Hugh Fletcher: keep it simple, stupid
29 April 15, Hugh Fletcher
Simplicity cuts through, so why do marketers tend to complicate things, asks Audi UK's Hugh Fletcher.
'Glamorous' e-cigarette ad banned 'Glamorous' e-cigarette ad banned
29 April 15, Omar Oakes
A "sultry and glamorous" TV ad for electronic cigarettes has been banned for indirectly promoting the use of tobacco products.
JWT launches research and analytics group JWT launches research and analytics group
29 April 15, James Swift
J Walter Thompson has launched the Intelligence Group research and analytics division.
Knorr's Marco Pierre White spot could be so much more creative and inspiring Knorr's Marco Pierre White spot could be so much more creative and inspiring
29 April 15, Sam Walker
Celebrity-chef-led campaign has potential but is too formulaic to engage, says Sam Walker.
Why ignorant newcomers can work wonders in marketing Why ignorant newcomers can work wonders in marketing
29 April 15, Helen Edwards
Many marketing teams so hate being defined by the original purpose of the business in which they work that they would rather see it do the complete opposite.
WPP backs $50m fund for American fashion website WPP backs $50m fund for American fashion website
28 April 15, Omar Oakes
WPP has made an investment in Refinery29, a fashion and lifestyle media company, for $50 million through its WPP Ventures arm.
How paranoia is helping Silent Circle sell smartphones How paranoia is helping Silent Circle sell smartphones
28 April 15, Shona Ghosh
Whistleblower site Wikileaks is currently hosting 173,132 emails leaked from Sony's film and TV arm, including private celebrity communications, employee credit card details and home addresses.
Five start-ups innovating for John Lewis, Diageo and Camelot Five start-ups innovating for John Lewis, Diageo and Camelot
28 April 15, Shona Ghosh
Brands are increasingly working with start-ups to try and find tech-oriented solutions to their problems before someone else does.
C4's Sports Direct investigation highlights how discounters erode brands C4's Sports Direct investigation highlights how discounters erode brands
28 April 15, Thayne Forbes
Last night's Channel 4 Dispatches on Channel 4 raised questions around how promotions can devalue brands, argues Thayne Forbes, joint managing director at brand valuation consultancy, Intangible Business.
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