| | |  | | | | | | | Tesco has moved its £90m media planning and buying account to MediaCom, ending its 20-year relationship with Initiative. | | | | | | | | | |  | | | | | | | Social network launches marketing push with pitch for first creative and media shops. | | | | | | | | | |  | | | | | | | Mark Creighton, the chief executive of Mindshare UK, is leaving the agency to become chief operating officer at Dentsu Aegis Network UK and Ireland. | | | | | | | | | |  | | | | | | | What are the challenges facing each medium in the digital age, and how well are their representatives - paid quite handsomely in membership fees - helping to overcome them? Media Week explores | | | | | | | | | |  | | | | | | | In a continuation of a trend that has been gaining momentum for the past three years, Havas' robust update to its Meaningful Brands study this week suggests marketers who ignore the value of how brands impact personal well-being really are missing a trick. | | | | | | | | | |  | | | | | | | Be like an intellectual gazelle - but a humble one. Kathleen Saxton offers this and other top tips on how to get to the top of your profession, and how to stay there | | | | | | | | | |  | | | | | |  | | | | | | | Talon, OMD UK, R/GA London and Grand Visual took home the Grand Prix at the Clear Channel Outdoor Planning Awards last night for their Google Outside 2.0 campaign. | | | | | | | | | | | | | | | | |  | | | | | | | With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from. | | | | | | | | | |  | | | | | | | In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett | | | | | | | | | |  | | | | | | | Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. | | | | | | | | | |  | | | | | | | The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. | | | | | | | | | |  | | | | | | | Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. | | | | | | | | | | | |
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