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| | | | | MediaCom on alert in the UK as the owner of Lucozade and Ribena rethinks €100m business. | | | | | | WPP has asked its creative agencies to submit ideas for Marks & Spencer's 2015 Christmas campaign to help Rainey Kelly Campbell Roalfe/Y&R crack the brief. | | | | | | Morrisons has postponed a major integrated campaign that was due to be released on 28 March. | | | | | | Bacardi is consolidating its global advertising, media and digital work into BBDO and OMD. | | | | | | | Confidence remained high among UK marketers in the first three months of 2015, with budgets increasing for the tenth consecutive quarter, the latest IPA Bellwether Report shows. | | | | | | Matt Batten, Wunderman UK's chief creative officer, is set to leave the agency "to pursue new opportunities". | | | | | | Unilever has appointed M&C Saatchi to handle digital communications for its Toni & Guy haircare brand. | | | | | | Thatchers, the Somerset- based cider manufacturer, has appointed Joint to its advertising account after a competitive pitch. | | | | | | Samsung Europe has appointed DigitasLBi as its digital content agency after a competitive pitch. | | | | | | AOL has partnered with Group M Entertainment to produce online shows. | | | | P R O M O T E D C O N T E N T | | | | This free expert report looks at current and future mobile trends and how you can make the most of the available mobile advertising formats and options. | | | | | | by Todd Wasserman 16 April 2015 | | | | The network's new standalone service arms consumers with another reason to rise up the Big Five providers. | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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