Tuesday 21 April 2015

Cancer Research UK, Diet Coke, Publicis Groupe, Shell, 76 Ltd, Sky, One Two Four, Google

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Latest news
Cancer Research UK reviews creative account
by Kate Magee,
21 April 2015, 11:04AM
Cancer Research UK reviews creative account
Cancer Research UK is putting its creative account out to pitch ahead of a new brand campaign in 2016.
BETC London loses Diet Coke
by Kate Magee,
20 April 2015, 12:01PM
BETC London loses Diet Coke
Diet Coke has moved its ad account out of BETC London just three months after it unveiled its new creative campaign.
Campaign appoints first US editor-in-chief
by Staff,
21 April 2015, 11:03AM
Campaign appoints first US editor-in-chief
Haymarket Media Group has appointed Douglas Quenqua as its first US editor in chief of Campaign.
Publicis Groupe UK revenue declines 4.2%
by Maisie McCabe,
21 April 2015, 09:47AM
Publicis Groupe UK revenue declines 4.2%
Publicis Groupe's UK revenue declined by 4.2 per cent in the first three months of 2015, despite overall revenues climbing 32 per cent following the Sapient acquisition.
Should GoCompare.com revive Gio Compario?
by James Swift,
21 April 2015, 10:24AM
Should GoCompare.com revive Gio Compario?
In the pantheon of annoying ads, GoCompare.com's Gio Compario stands tall with WeBuyAnyCar.com's hard house jingle and those Halifax spots set in a radio station.
Digital surge drives UK advertising's fastest growth for four years
by Omar Oakes,
21 April 2015, 12:01AM
Digital surge drives UK advertising's fastest growth for four years
UK advertising spend grew last year at its highest rate since 2010 and is forecast to exceed £20 billion next year, according to a report released today.
'I wish I had been brave enough to come out earlier', Lord Browne tells Ogilvy Pride event
by Andrew Barratt,
21 April 2015, 12:32PM
'I wish I had been brave enough to come out earlier', Lord Browne tells Ogilvy Pride event
Andrew Barratt, the founder of Ogilvy Pride UK, discusses the need for LGBT inclusivity at work and the agency's recent visitor, Lord Browne, the former chief executive of BP.
Shell cinema push unleashes special effects monster
by James Swift,
21 April 2015, 11:06AM
Shell cinema push unleashes special effects monster
Shell's new cinema campaign seeks to match the special effects of the blockbusters it precedes by pitting a gargantuan gunk monster against a car.
Zoolander co-creator joins 76 Ltd
by Kate Magee,
21 April 2015, 08:48AM
Zoolander co-creator joins 76 Ltd
76 Ltd, the production company, has signed two new directors, Russell Bates and Patrik Bergh, to its portfolio.
Sky profits surge 20% as ad revenue climbs
by Omar Oakes,
21 April 2015, 09:39AM
Sky profits surge 20% as ad revenue climbs
Sky has reported operating profit of £1.03 billion for the nine months to the end of March 2015, up 20 per cent year on year as ad revenue climbed 6 per cent.
Matthew Robinson joins One Two Four
by Gurjit Degun,
21 April 2015, 10:27AM
Matthew Robinson joins One Two Four
One Two Four, the content agency, has appointed Matthew Robinson, the client services director at AMV BBDO, as its group development director.
International Advertising Association partners Global Effie Awards
by Gurjit Degun,
21 April 2015, 11:44AM
International Advertising Association partners Global Effie Awards
The International Advertising Association and Effie Worldwide have teamed up for the Global Effie Awards.
Google aims to hold brands' hands with 'programmatic playbook'
by Georgina Brazier,
21 April 2015, 11:39AM
Google aims to hold brands' hands with 'programmatic playbook'
Google has today launched its "programmatic playbook", a guide for advertisers who may be wary of programmatic campaigns.
AOL appoints Alex Macnamara to lead multinational sales
by Omar Oakes,
20 April 2015, 03:46PM
AOL appoints Alex Macnamara to lead multinational sales
AOL has hired Alex Macnamara, the managing director of Tremor Video, for its newly created role of head of multinational sales in London.

Creativity in Vietnam: How far has it come?

by Adrian Peter Tse
21 April 2015

Young professionals in the industry talk about the future of creativity.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Commercial radio: bigger than ever and sound commercial sense
by Lucy Barrett, 21 April 2015, 12:00PM
Lord Puttnam: marketers should develop a better sense of personal responsibility
by Charlotte McEleny, 21 April 2015, 11:03AM
Campo Viejo wine notes recreated as musical notes by 'synaesthete' Nick Ryan
by Ben Bold, 21 April 2015, 10:41AM
Ministry of Sound bolsters marketing team as it eyes brand partnerships
by Sara Spary, 21 April 2015, 10:23AM
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Latest Work

Ryanair "history" by Dare
20 April 2015, 02:43PM
Ryanair
It's Ryanair's 30th birthday this year and the brand has released a TV ad that celebrates the milestone and draws attention to its "always getting better" customer experience improvement programme.
BT "behind the scenes" by Abbott Mead Vickers BBDO
20 April 2015, 12:49PM
BT
Ewan McGregor fronts a new BT campaign by Abbott Mead Vickers BBDO that pokes fun at the ad industry.
Lurpak "freestyle" by Wieden & Kennedy London
20 April 2015, 08:37AM
Lurpak
Lurpak's latest visually led ad borrows from the world of improvised jazz and urges people to get creative in the kitchen.
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