Friday, 24 April 2015

The Wall > Apple Watch, programmatic video, Google profits, Facebook Messenger, YouTube’s 10th birthday

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Digital PM brought to you by The Wall 24th April
Watch: the public reacts to the Apple Watch Watch: the public reacts to the Apple Watch
24 April 15, Helen Hoddinott, Georgina Brazier
Excitement, confusion and cynicism was voiced when we asked the public how the Apple Watch offering was going down.
24 April 15
The Daily Poke: The latest squeeze

In a world of increasingly digitised relationships, physical interaction has been given a bit...

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24 April 15
#FROW2025 – London Fashion Week in a digital age

There was an abundance of media buzz surrounding the latest tech and digital devices being...

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24 April 15
Does programmatic video signal the end of the TV ad?

Video is a key portal to the consumer with its emotional appeal and its ability to tell stories...

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24 April 15
Pay your own way with Facebook Messenger

Facebook has announced users of its Messenger app in the US will be able to send and receive...

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More digital news
Google grows Q1 profits by 4% thanks to rise in mobile ad revenues Google grows Q1 profits by 4% thanks to rise in mobile ad revenues
24 April 15, Ben Bold
Google has grown its profits by 4% to $3.59bn (£2.37bn) for the first three months of 2015, thanks to an 11% hike in advertising revenue to $15.5bn and a 12% growth in total revenue to $17.3bn.
Watch: piano cats, human cats and 10 years of YouTube Watch: piano cats, human cats and 10 years of YouTube
23 April 15, Helen Hoddinott
Today marks 10 short years since the first ever clip was uploaded to YouTube. To mark the occasion, Campaign has caught up with some of the key players in the industry to discover their favourite YouTube... read more
BBC social media manager calls for brands to add value on social media BBC social media manager calls for brands to add value on social media
24 April 15, Gurjit Degun
Brands should add value on social media to engage younger audiences, according to Rajiv Nathwani, the social media manager for BBC One and BBC Two.
Alesha Dixon teams up with First Choice on fan-created music video Alesha Dixon teams up with First Choice on fan-created music video
24 April 15, Shona Ghosh
First Choice will help Britain's Got Talent judge Alesha Dixon's next video, with a little help from her fans.
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