The Economist's great, if gross, subs campaign

View in web browser | Add to safe senders The 5 things you need to know 27th April

1. Most read: Publicis Chemistry's CEO Mike Welsh exits         2. Matchmaking: £6m campaign seeks creative agency         3. Electioneering: Lib Dems use geotargeting         4. Don't call it a comeback: Google Glass         5. Great email subject lines: The Economist cat poo subs campaign

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