Media PM - European free-to-air commercial TV adspend in decline, plus Britain's Got Talent; Richard Desmond; Realeyes; ZenithOptimeda

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20th April 2015

European free-to-air commercial TV adspend in decline Free-to-air commercial TV in Europe is experiencing a decline in adspend with fewer young people tuning in and greater competition from Pay TV broadcasters, according to Enders Analysis. Britain's Got Talent audience tops launch night Britain's Got Talent boasted even higher ratings on Saturday than its launch the week before, with 11.7 million viewers watching during its peak. NUJ slams Richard Desmond's 'sick-making' £1.3m donation to Ukip The decision by the Daily Express owner, Richard Desmond, to donate £1.3 million to Nigel Farage's UK Independence Party has been slammed as "sick-making" by the National Union of Journalists (NUJ). European Commission issues €3.6m grant for tech that measures content 'likeability' The European Commission has awarded a €3.6m (£2.6m) grant to Imperial College London and Realeyes to develop technology that can read how much people like the content or adverts that they are watching online. ZenithOptimedia's chief Grant Millar to chair Media360 Grant Millar, the chief executive of ZenithOptimeda, will chair this year's Media360 on 4 and 5 June, the annual gathering for clients and media practitioners. Trebor launches first TV ad in a decade Trebor's new TV ad, its first in more than a decade, explains why choosing between the brand's soft and extra strong mints is a matter of family honour. Latest blogs Watch: The Martin Sorrell interview Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. Eclipses, moon shots and giant outdoor leaps The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. UK HEAD OF CREATIVE, BAUER CITY STATIONS , Bauer Media details given at time of interview, Key 103, Manchester Business Development Manager- Recruitment division of leading media company , Media IQ Recruitment £28k basic plus high uncapped commission, London (Greater) Marketing Manager , Carreras Lathane Associates - CLA £40000 - £45000, London (Central), London (Greater) Account Director- Content , createselect Up to £50k plus benefits, London (Greater) Sales Manager – Time Out Abu Dhabi , ITP Generous tax-free salary, plus target based commission, Abu Dhabi

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