Friday 17 April 2015

The Wall > Spotify's playlist-targeted ads, Microsoft partners with Bloomberg on airport data hub, Twitter infographic, big data, beacon technology

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Digital PM brought to you by The Wall 17th April
Spotify will enable brands to target ads based on the 'mood' of music fans Spotify will enable brands to target ads based on the 'mood' of music fans
17 April 15, Sara Spary
Spotify, the music streaming service, is set to launch a playlist targeting service next month that will allow brands access to customer segments based on their music choices.
17 April 15
The Daily Poke: Let the love flow

Rumours that McDonald's has lost that lovin' feeling, have been greatly exaggerated...

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17 April 15
Increasing consumer understanding through data – what it really means

In digital marketing, when we talk about the big data helping us to understand consumers better...

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17 April 15
Infographic: Twitter Advertising's 5th birthday

Twitter is now ubiquitous in the social networking world and many of us spend a good portion...

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More digital news
Microsoft named as Bloomberg ad partner at airport Hub Microsoft named as Bloomberg ad partner at airport Hub
17 April 15, Omar Oakes
Bloomberg Media today announced Microsoft as its advertising partner for the Bloomberg Hub, its news and data installation at London City Airport.
Watch: how retailers like Lyle & Scott are using new beacon technology Watch: how retailers like Lyle & Scott are using new beacon technology
17 April 15, Helen Hoddinott
With hopes of having a more dynamic relationship with their customers, retailers like Lyle & Scott have been trying out beacon technology.
Hyundai uses tyre tracks to send giant message to astronaut in space Hyundai uses tyre tracks to send giant message to astronaut in space
17 April 15, Sara Spary
Car brand Hyundai has broken a Guinness World Record by using 11 cars to deliver a message from a daughter to her father in space.
Green Apple: tech brand buys city-sized forest in conservation push Green Apple: tech brand buys city-sized forest in conservation push
17 April 15, Shona Ghosh
Apple has partnered with the Conservation Fund to buy 36,000 acres of US forest, in a bid to "zero out" its paper footprint.
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