Media AM - Yahoo, the7stars, Google, Omnicom, UKOM

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22nd April 2015

Yahoo bets on Mavens as display ad revenue continues to fall Yahoo continues to battle falling advertising figures as revenues from Mavens, its growing mobile, video, native and social businesses, are yet to offset drops in display ads. The7stars scoops £5 million Go Outdoors media business Go Outdoors, the outdoor clothing and equipment retailer, has appointed the7stars to handle its £5 million media planning and buying account following a competitive pitch. Google Maps joins hunt for Loch Ness Monster in YouTube short Google has employed its Street View technology to help people search Scotland's Loch Ness for the Loch Ness Monster, the mythical beast that has never been convincingly sighted, yet which people are still convinced exists. Omnicom reports slight fall in quarterly profits Omnicom has reported a slight fall in pre-tax profits for the first quarter of 2015, as global revenue falls, compared to the same period last year. UKOM extends partnership with comScore to 2018 UKOM, the UK's industry-recognised online media measurement for advertisers, has extended its contract with comScore to supply data for media owners, advertisers and media agencies until March 2018. Tesco £6.4bn loss worst in its corporate history but boss Dave Lewis calls for confidence Tesco has reported a £6.4bn pre-tax annual loss - its biggest in its corporate history - for the year to the end of February, but chief executive Dave Lewis has insisted that colleagues should focus on the improvements of Q4 and "be confident about the future". Naked women ads banned for offensive content Sexually explicit ads, including one that features a naked woman crouching on all fours, have been banned by the standards watchdog. Banks embarks on content Adventure with Bauer Media The executive creative director of Bauer Media has set up a standalone content agency to enhance the company's cross-media sell. By Maisie McCabe. Easter sun shines light on hot outdoor sector Out-of-home interactions increase during big sporting events and holidays. Brands can utilise this, Nick Mawditt writes. Media's role is bigger than ever in the 2015 election The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large. Vloggers may not be as wholesome as they seem NUJ slams Richard Desmond's 'sick-making' £1.3m donation to Ukip The decision by the Daily Express owner, Richard Desmond, to donate £1.3 million to Nigel Farage's UK Independence Party has been slammed as "sick-making" by the National Union of Journalists (NUJ). ZenithOptimedia's chief Grant Millar to chair Media360 Grant Millar, the chief executive of ZenithOptimeda, will chair this year's Media360 on 4 and 5 June, the annual gathering for clients and media practitioners. Latest blogs Commercial radio: bigger than ever and sound commercial sense In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett Watch: The Martin Sorrell interview Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. Eclipses, moon shots and giant outdoor leaps The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. sales Manager , Carreras Lathane Associates - CLA c£60000 + c£35000 ote + benefits, London (City of), London (Greater) Sales Director , Morgan Rutherford Associates 70,000 euros, Dublin International Digital Strategy Director - Top 5 Agency , Aspire £90000 - £110000 per annum + package, London Business Development Executive , NRS Media plus bonus, Twickenham, London (Greater) Senior Advertising Sales Executive , Monocle Available on request, London (Greater)

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