Media AM - Vice partners Mind, plus Google Glass; The Labour Party; Instagram; CMA

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27th April 2015

Vice partners with Mind for 'empowering' mental health guide Vice has partnered with the charity Mind to launch The Vice Guide to Mental Health. Salespeople score marketers' ability to collaborate Differing opinions on how well marketers work with their sales colleagues are revealed by new research conducted by consultancy Brand Learning. New Google Glass on the way, says Ray-Ban brand owner Google's wearable technology project Glass is still alive, according to comments made last week by the chief executive of Luxottica, the product's manufacturer partner. Labour Party winning social media election battle The Labour Party is winning the social media election battle, with policymakers broadcasting nearly double the number of posts as Conservatives, according to new analysis by social media monitoring platform, Yatterbox. Instagram artist helps transform Covent Garden into a high-end fashion destination Covent Garden is already one of London's busier shopping districts but a developer wants to turn Floral Street into a destination for high-end womenswear. Matt Adams of iProspect becomes CMA director Matt Adams, a managing director at iProspect UK, has become a director at the Content Marketing Association. Lib Dems use geotargeting to reach swing voters The Liberal Democrats are hoping to influence swing voters by showing them information about their constituency and candidates when they visit the party's website. Unilever's Keith Weed: brands with purpose deliver growth Keith Weed, Unilever's chief marketing and communications officer, tells Nicola Kemp why sustainability is the only reliable business model. Watch: the public reacts to the Apple Watch Excitement, confusion and cynicism was voiced when we asked the public how the Apple Watch offering was going down. Dawn Airey predicts a 'renaissance year' for Yahoo 'We need to get bigger and we will get bigger,' Dawn Airey, the tech company's EMEA boss, tells Arif Durrani in a rare press interview since taking the job. Is the growth of ad-blockers a threat to online media? The growing prevalence of ad-blockers could lead to advertisers spending less and an increase in paywalled content. Reports of TV's death have been exaggerated... again The world's love affair with TV may be coming to an end, and this time it's almost certain. The pronouncement came from no less a source than the global management consultancy Accenture. Is EC anti-trust attack on Google a political move? The charges against the tech giant last week say more about envy of US entrepreneurial culture, Ross Jenkins argues. IPG reports $1.8m quarterly loss Interpublic Group, which owns McCann and R/GA, posted a $1.8 million (£1.19 million) net loss (excluding non-controlling interests) to shareholders in the first three months of 2015. WPP UK like-for-like revenue up 8.1 per cent WPP has reported total revenue of £2.78 billion in the first three months of 2015, up 8.3 per cent year on year as UK like-for-like revenues climbed 8.1 per cent. Publicis Groupe UK revenue declines 4.2% Publicis Groupe's UK revenue declined by 4.2 per cent in the first three months of 2015, despite overall revenues climbing 32 per cent following the Sapient acquisition. Omnicom reports slight fall in quarterly profits Omnicom has reported a slight fall in pre-tax profits for the first quarter of 2015, as global revenue falls, compared to the same period last year. Latest blogs Election 2015: Where do people get their news? With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from. Commercial radio: bigger than ever and sound commercial sense In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett Watch: The Martin Sorrell interview Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. UK HEAD OF CREATIVE, BAUER CITY STATIONS , Bauer Media details given at time of interview, Key 103, Manchester Senior Title Manager , Aspire £45000.00 - £50000.00 per annum + Comms, London Sales Manager - leading digital marketing agency / tech firm , Media IQ Recruitment Up to £60k basic plus high uncapped comms (£100k+ ote), London (City of) Senior Agency Sales Manager , Aspire £40000 - £60000 per annum + 50% commission, London Mobile Account Manager , Aspire £30000.00 - £50000.00 per annum, London

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