Monday 13 April 2015

Warburtons, Arnie vs Sly, Britain's Got Talent, Green & Black's, Etihad, Robinsons, Budgens

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Latest news
Brawn and bread: Sly Stallone stars in new Warburtons campaign
by James Swift,
13 April 2015, 08:58AM
Brawn and bread: Sly Stallone stars in new Warburtons campaign
Sylvester Stallone stars in Warburtons £18 million campaign about the lengths the brand goes to deliver its bread.
Schwarzenegger vs Stallone: Whose ad is better?
by James Swift,
13 April 2015, 10:36AM
Schwarzenegger vs Stallone: Whose ad is better?
Two of Holllywood's action-movie titans, Arnold Schwarzenegger and Sylvester Stallone, have appeared in ads for UK brands in the past week. Whose is better?
Has Britain's Got Talent still got it?
by Omar Oakes,
13 April 2015, 09:55AM
Has Britain's Got Talent still got it?
Britain's Got Talent scored its second highest rating launch episode with 10.1 million viewers when it returned to television on Saturday night.
Green & Black's launches biggest ever campaign with TV spot
by Omar Oakes,
13 April 2015, 10:03AM
Green & Black's launches biggest ever campaign with TV spot
Green & Black's Organic, the chocolate maker, will make its first foray into television advertising in a new £2 million campaign to promote its Thin range.
Etihad calls global media review
by Iain Akerman,
10 April 2015, 01:00PM
Etihad calls global media review
Etihad Airways has called a review of its global media planning and buying account.
Robinsons reminds parents to enjoy playtime
by Kate Magee,
13 April 2015, 11:49AM
Robinsons reminds parents to enjoy playtime
Robinsons has launched a campaign that encourages parents to play with their children.
Budgens hands creative account to St Luke's
by James Swift,
13 April 2015, 11:54AM
Budgens hands creative account to St Luke's
St Luke's has won Budgens' creative account after a shoot out against The Red Brick Road.
Dry Like Me launches debut TV campaign
by James Swift,
13 April 2015, 11:39AM
Dry Like Me launches debut TV campaign
Dry Like Me's first TV ad features a five-year-old girl lecturing a class of toddlers on the benefits of using the brand's toilet training pads.
Five traits that define a south of the river agency
by Ben Essen,
13 April 2015, 12:43PM
Five traits that define a south of the river agency
South of the river. It's not an area historically associated with the glamorous world of advertising. But in the next few months we welcome a couple of new neighbours to the area - Omnicom and Ogilvy.
Triumph creates fairy tale animation ad featuring Hannah Ferguson
by Gurjit Degun,
13 April 2015, 09:25AM
Triumph creates fairy tale animation ad featuring Hannah Ferguson
Triumph, the lingerie retailer, has launched an animated fairy tale ad featuring a young girl looking for "the one".
Mazda unveils MX-5 launch strategy with Talenthouse
by Omar Oakes,
10 April 2015, 02:53PM
Mazda unveils MX-5 launch strategy with Talenthouse
Mazda, the car maker, is developing a new brand strategy to celebrate the launch of its MX-5 model.

P R O M O T E D C O N T E N T
Expert Report: How to be successful in Mobile Advertising
Presented by BRAND REPUBLIC INSIGHT
This free expert report looks at current and future mobile trends and how you can make the most of the available mobile advertising formats and options.

How Google, Coke execs help build Clinton's image

by Shona Ghosh

13 April 2015
Hillary Clinton has turned to top brand leaders to polish her presidential campaign.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

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Labour election manifesto promises curbs on unhealthy foods marketed to kids
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Why Flickr dropped the 'e' and started a trend
by Crawford Hollingworth, 13 April 2015, 11:00AM
M-commerce to hit £54bn by 2024 yet 70% of retailers lack mobile sites or apps
by Ben Bold, 13 April 2015, 09:42AM
The Marketing Society Leader of the Year 2015: The nominees
by Staff, 13 April 2015, 12:00PM
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Latest Work

Channel 4 "the future of 4, on demand" by 4Creative
13 April 2015, 09:34AM
Channel 4
Channel 4 imagines a future where Jon Snow s floating head reads the news and the latest royal wedding is between two men in an ad promoting the broadcaster s new digital service. The ad opens on a mutant spokeswoman who says that the broadcast has b...
Vodafone UK "let's go" by Grey London
13 April 2015, 09:09AM
Vodafone UK
Grey London's first campaign for Vodafone UK since winning the entirety of the business earlier this year, is a hyper-active effort that promotes the network's 4G offering.
The Green Party "change the tune" by Creature London
10 April 2015, 11:03AM
The Green Party
The Tory, Labour, Liberal Democrat and UKIP leaders form an unlikely boy band in the Green Party's political broadcast.
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