| | |  | | | | | | | Google has grown its profits by 4% to $3.59bn (£2.37bn) for the first three months of 2015, thanks to an 11% hike in advertising revenue to $15.5bn and a 12% growth in total revenue to $17.3bn. | | | | | | | | | |  | | | | | | | With the election almost upon us, the first in Newsworks' series of election trackers looks at where people get their news from. | | | | | | | | | |  | | | | | | | Marketers aren't fully realising the power of YouTube as a long-tail influence and brand advocacy tool, argues Timothy Armoo, founder of Fanbytes. | | | | | | | | | |  | | | | | | | Matt Adams, a managing director at iProspect UK, has become a director at the Content Marketing Association. | | | | | | | | | |  | | | | | | | Lord Heseltine, Haymarket Media Group chairman, has been appointed as an honorary liveryman of The Worshipful Company of Marketors, only the seventh in its 40-year history. | | | | | | | | | |  | | | | | | | Today marks 10 short years since the first ever clip was uploaded to YouTube. To mark the occasion, Campaign has caught up with some of the key players in the industry to discover their favourite YouTube memories, and have a stab at predicting what's in store for the site in the next decade. | | | | | | | | | | | | | | | | |  | | | | | | | 24 April 2015: No changes this week in the media league. | | | | | | | | | |  | | | | | |  | | | | | | | 'We need to get bigger and we will get bigger,' Dawn Airey, the tech company's EMEA boss, tells Arif Durrani in a rare press interview since taking the job. | | | | | | | | | |  | | | | | | | The growing prevalence of ad-blockers could lead to advertisers spending less and an increase in paywalled content. | | | | | | | | | |  | | | | | | | The world's love affair with TV may be coming to an end, and this time it's almost certain. The pronouncement came from no less a source than the global management consultancy Accenture. | | | | | | | | | |  | | | | | | | The charges against the tech giant last week say more about envy of US entrepreneurial culture, Ross Jenkins argues. | | | | | | | | | | | | | | | | |  | | | | | | | In today's Advertising Association/WARC report for 2014, radio quietly blazed a trail as the best performing traditional media, up 7.2%, notes the RAB's Lucy Barrett | | | | | | | | | |  | | | | | | | Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. | | | | | | | | | |  | | | | | | | The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. | | | | | | | | | |  | | | | | | | Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. | | | | | | | | | |  | | | | | | | The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. | | | | | | | | | | | |
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