Tuesday, 28 April 2015

Apple registers £9bn quarterly profit, Panache hires Holler and Bloomberg Business Europe launches

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Brand Republlic
Daily News 28th April
Apple outshines Samsung with £9bn quarterly profit Apple outshines Samsung with £9bn quarterly profit
28 April 15, Daniel Farey-Jones
Apple has revealed it sold 40 per cent more iPhones in the first three months of 2015 than it did in the previous year, helping it to beat analysts' expectations with a quarterly net income of $13.6bn... read more
Panache hires Holler for first brand campaign Panache hires Holler for first brand campaign
28 April 15, Kate Magee
Panache, the British lingerie and swimwear brand, has hired Holler to create its first ever brand campaign.
Bloomberg launches Europe digital brand Bloomberg launches Europe digital brand
28 April 15, Omar Oakes
Bloomberg Media has made two senior appointments to its commercial team, as it launches Bloomberg Business Europe today.
BMB's first Paddy Power ad predicts Irish gay marriage Yes vote BMB's first Paddy Power ad predicts Irish gay marriage Yes vote
28 April 15, Omar Oakes
Paddy Power, the bookmaker, has launched a tongue-in-cheek campaign to promote its odds on the outcome of Ireland's gay marriage referendum.
London Tube video campaign fights against unwanted sexual behaviour London Tube video campaign fights against unwanted sexual behaviour
28 April 15, Omar Oakes
Transport for London and the police have launched an interactive video campaign encouraging people to report unwanted sexual behaviour on public transport.
The industry needs to adopt an open dialogue about 'despicable' pitch practice The industry needs to adopt an open dialogue about 'despicable' pitch practice
28 April 15, Sara Spary
Bullying, exploitation, a vacuum of fear... brands are under fire amid accusations of poor practice. Is naming and shaming the worst offenders the best solution? asks Sara Spary.
John Lewis and Cadbury show off first brand results on Instagram John Lewis and Cadbury show off first brand results on Instagram
27 April 15, Shona Ghosh
John Lewis and Cadbury were among the first brands to advertise on Instagram in the UK and have now revealed positive results from their initial experiments.
Newspapers' website ABCs: March 2015 at a glance Newspapers' website ABCs: March 2015 at a glance
27 April 15,
The Guardian's global website achieved a record month in March, alongside new highs for The Independent, Evening Standard and The Telegraph.
Dutch cat litter brand tackles UK with London 'poop-up' shop Dutch cat litter brand tackles UK with London 'poop-up' shop
27 April 15, Daniel Farey-Jones
Poopy Cat, a Dutch company that sells disposable cardboard cat litter boxes by subscription, is visiting London with plans for its own spin on the 'pop-up' shop.
Vice partners with Mind for 'empowering' mental health guide Vice partners with Mind for 'empowering' mental health guide
27 April 15, Arif Durrani
Vice has partnered with the charity Mind to launch The Vice Guide to Mental Health.
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