Thursday 16 April 2015

The Wall > Westfield's virtual reality pop-up, Land Rover haute car-ture, The Grand National social media, Blow Ltd app, wearables

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Digital PM brought to you by The Wall 16th April
Watch: behind Westfield's virtual reality shopping pop-up Future Fashion Watch: behind Westfield's virtual reality shopping pop-up Future Fashion
16 April 15, Helen Hoddinott
Westfield created an immersive pop-up shopping experience in its London sites, designed to show people how virtual reality (VR ) and other technology might start to change the shopping experience.
16 April 15
The Daily Poke: Haute car-ture

For 67 years, the Land Rover Defender has been the vehicle that's kept stick-in-the-mud...

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16 April 15
The Grand National on social media: brands fail to make an impact

With viewing figures peaking at 8.8m, The Grand National claimed a 60.3% share of last Saturday's...

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16 April 15
Brew-ha-ha

Apparently there's some sort of election approaching. You've probably heard about it because...

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16 April 15
Reaction to F8 2015

Facebook's F8 developer conference delivered several interesting announcements this year...

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16 April 15
Awakening technology – why thinking digital first is the key to success

Technology is completely integrated with modern day life and brands need to take advantage...

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More digital news
Blow Ltd app offers beauty on delivery Blow Ltd app offers beauty on delivery
16 April 15, Shona Ghosh
Beauty brand Blow Ltd has launched an app offering makeovers on demand anywhere in central London.
Wearables can help marketers predict the future - but should they? Wearables can help marketers predict the future - but should they?
16 April 15, Simon Farthing
There's plenty of discussion on the brave new world wearable devices offers marketers, writes Simon Farthing, head of consultancy at data science consultancy Profusion.
Trending: The post-digital revolution Trending: The post-digital revolution
16 April 15, Jonathan Harman, Royal Mail MarketReach
Retargeting customers with abandoned online shopping baskets, choosing delivery time for a parcel via an app and analysing valuable data using barcodes are all within reach as mail becomes programmatic
Tech viewpoint on rich media Tech viewpoint on rich media
16 April 15, James Booth
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