| | | | | | Carlsberg, the Danish brewer, has launched a billboard with a beer font allowing consumers to help themselves to a half-pint. | | | | | | Honda uses the Droste effect to create a dizzying, never-ending loop in the latest TV campaign for its CR-V model car. | | | | | | Ad agencies are institutionally racist, sexist and homophobic, according to Dave Buonaguidi, the former chief creative officer at Karmarama. | | | | | | The Marketing Agencies Association has hit out at the pitch practice of AB InBev, as a planned strike by agencies against the beer giant fell through today. | | | | | | BBC Radio 1 has launched a campaign to reposition the brand as a channel that offers "exciting new beginnings". | | | | | | McCain is launching its first brand campaign since appointing Adam & Eve/DDB last year. | | | | | | Bigballs, the digital film-making and storytelling business, has appointed Chris Maples as its chief revenue officer to help pursue its global expansion strategy. | | | | | | Dove, the personal care brand owned by Unilever, has launched a video as part of its global marketing campaign that challenges perceptions of female beauty. | | | | | | Comparethemarket.com's meerkats bump into the action movie star Arnold Schwarzenegger in a new ad promoting the company's two-for-one cinema ticket deal. | | | | | | Fast food giant McDonald's new campaign promoting its McCafé beverages rolled out its first real-time TV spot last night during Channel 4's The Island with Bear Grylls. | | | | | | Vita Coco, the coconut water drink owned by All Market Inc, has appointed Droga5 Europe to handle an advertising brief after a competitive pitch. | | | | | | Ron Brown, David Abbott's creative partner at Abbott Mead Vickers BBDO, has died aged 80 after a short illness. | | | | | | Paul Brazier, Abbott Mead Vickers BBDO's chief creative officer and chairman, pays tribute to Ron Brown, one of the agency's first art directors and David Abbott's creative partner, who died last month. | | | | | | WPP has topped the Effie Index as the most effective agency holding group globally for the fourth year in a row, as Omnicom's BBDO is named the most effective ad network. | | | | | | We Are Social has taken on two creatives, Matthew Guy and Hannah Drury. | | | | | | Mothercare, the baby-focused British retailer, is looking for an agency to handle its media planning and buying. | | | | | | Virgin Money, the banking arm of Sir Richard Branson's Virgin empire, last night launched its latest above-the-line campaign in an attempt to set the brand apart from the big banks. | | | | | | Bob Greenberg, the founder and chairman of R/GA, will receive the Lion of St Mark award at this year's Cannes Lions. | | | | | | A private taxi company ad featuring a flamboyantly dressed and overweight woman with the caption "if I start to look sexy, book a taxi" has escaped a ban despite complaints it was sexist. | | | | | | The Tory, Labour, Liberal Democrat and UKIP leaders form an unlikely boy band in the Green Party's political broadcast. | | | | | | Samsung has launched an online ad featuring James Corden, to promote the launch of the Galaxy S6 and S6 edge phones. | | | | | | Royal Caribbean International, the cruise company, has appointed TBWA\London as its agency of record following a competitive pitch. | | | | | | Nationwide and Havas Work Club launch the 'People Powered Digital Services' campaign. | | | | | Top Work Stories | | | | | Everything ends with dishes, according to the new campaign from Finish, the dishwasher detergent owned by RB. | | | | | | | Smart's new campaign sarcastically apologises for the size of its Fortwo model, which can park in spots other cars can't. | | | | | | | McVitie's "sweeet" campaign, which uses cute or exotic animals as metaphors for the taste of different kinds of biscuit, is hardly groundbreaking. But the ads are well-made and people like them. Besides, how edgy do you want a biscuit ad to be? | | | | | | | | | | |
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