Saturday, 11 April 2015

This week's most read news and best ad campaigns

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Is this the best poster in the world? Billboard dispenses free Carlsberg
by Gurjit Degun,
08 April 2015, 12:24PM
Is this the best poster in the world? Billboard dispenses free Carlsberg
Carlsberg, the Danish brewer, has launched a billboard with a beer font allowing consumers to help themselves to a half-pint.
Honda returns to visual trickery for CR-V campaign
by James Swift,
07 April 2015, 10:39AM
Honda returns to visual trickery for CR-V campaign
Honda uses the Droste effect to create a dizzying, never-ending loop in the latest TV campaign for its CR-V model car.
Agencies are institutionally racist, sexist and homophobic, says Dave Buonaguidi
by Gurjit Degun,
09 April 2015, 10:19AM
Agencies are institutionally racist, sexist and homophobic, says Dave Buonaguidi
Ad agencies are institutionally racist, sexist and homophobic, according to Dave Buonaguidi, the former chief creative officer at Karmarama.
Agencies decline to strike over 'despicable' AB InBev pitch practice
by Sara Spary,
07 April 2015, 10:33AM
Agencies decline to strike over 'despicable' AB InBev pitch practice
The Marketing Agencies Association has hit out at the pitch practice of AB InBev, as a planned strike by agencies against the beer giant fell through today.
BBC Radio 1 launches campaign to promote new brand positioning
by Gurjit Degun,
08 April 2015, 09:47AM
BBC Radio 1 launches campaign to promote new brand positioning
BBC Radio 1 has launched a campaign to reposition the brand as a channel that offers "exciting new beginnings".
McCain launches first ad since hiring Adam & Eve/DDB
by Maisie McCabe,
02 April 2015, 12:10PM
McCain launches first ad since hiring Adam & Eve/DDB
McCain is launching its first brand campaign since appointing Adam & Eve/DDB last year.
Bigballs hires big Chris Maples as chief revenue officer
by Arif Durrani,
06 April 2015, 05:03PM
Bigballs hires big Chris Maples as chief revenue officer
Bigballs, the digital film-making and storytelling business, has appointed Chris Maples as its chief revenue officer to help pursue its global expansion strategy.
Dove challenges women to 'choose beautiful'
by Omar Oakes,
08 April 2015, 11:32AM
Dove challenges women to 'choose beautiful'
Dove, the personal care brand owned by Unilever, has launched a video as part of its global marketing campaign that challenges perceptions of female beauty.
Schwarzenegger stars in Comparethemarket.com ad
by James Swift,
04 April 2015, 11:29AM
Schwarzenegger stars in Comparethemarket.com ad
Comparethemarket.com's meerkats bump into the action movie star Arnold Schwarzenegger in a new ad promoting the company's two-for-one cinema ticket deal.
McDonald's real-time TV spot debuts on Channel 4
by Omar Oakes,
09 April 2015, 11:11AM
McDonald's real-time TV spot debuts on Channel 4
Fast food giant McDonald's new campaign promoting its McCafé beverages rolled out its first real-time TV spot last night during Channel 4's The Island with Bear Grylls.
Vita Coco hires Droga5 Europe
by James Swift,
07 April 2015, 12:13PM
Vita Coco hires Droga5 Europe
Vita Coco, the coconut water drink owned by All Market Inc, has appointed Droga5 Europe to handle an advertising brief after a competitive pitch.
David Abbott's creative partner Ron Brown dies aged 80
by James Swift,
08 April 2015, 10:33AM
David Abbott's creative partner Ron Brown dies aged 80
Ron Brown, David Abbott's creative partner at Abbott Mead Vickers BBDO, has died aged 80 after a short illness.
Ron Brown: a tribute
by Paul Brazier,
08 April 2015, 12:21PM
Ron Brown: a tribute
Paul Brazier, Abbott Mead Vickers BBDO's chief creative officer and chairman, pays tribute to Ron Brown, one of the agency's first art directors and David Abbott's creative partner, who died last month.
WPP tops Effie Index for fourth year in a row
by Maisie McCabe,
08 April 2015, 10:00AM
WPP tops Effie Index for fourth year in a row
WPP has topped the Effie Index as the most effective agency holding group globally for the fourth year in a row, as Omnicom's BBDO is named the most effective ad network.
We Are Social hires creatives
by Gurjit Degun,
02 April 2015, 12:02PM
We Are Social hires creatives
We Are Social has taken on two creatives, Matthew Guy and Hannah Drury.
Mothercare launches media pitch
by James Swift,
07 April 2015, 12:07PM
Mothercare launches media pitch
Mothercare, the baby-focused British retailer, is looking for an agency to handle its media planning and buying.
Dancing pigeon stars in Virgin Money TV ad
by Omar Oakes,
07 April 2015, 02:31PM
Dancing pigeon stars in Virgin Money TV ad
Virgin Money, the banking arm of Sir Richard Branson's Virgin empire, last night launched its latest above-the-line campaign in an attempt to set the brand apart from the big banks.
Bob Greenberg to get Lion of St Mark at Cannes
by James Swift,
08 April 2015, 02:36PM
Bob Greenberg to get Lion of St Mark at Cannes
Bob Greenberg, the founder and chairman of R/GA, will receive the Lion of St Mark award at this year's Cannes Lions.
Overweight woman ad for taxi firm is 'not offensive'
by Omar Oakes,
08 April 2015, 08:55AM
Overweight woman ad for taxi firm is 'not offensive'
A private taxi company ad featuring a flamboyantly dressed and overweight woman with the caption "if I start to look sexy, book a taxi" has escaped a ban despite complaints it was sexist.
Political leaders sing together in Green Party broadcast
by James Swift,
08 April 2015, 04:11PM
Political leaders sing together in Green Party broadcast
The Tory, Labour, Liberal Democrat and UKIP leaders form an unlikely boy band in the Green Party's political broadcast.
James Corden stars in Samsung online ad
by Gurjit Degun,
10 April 2015, 11:54AM
James Corden stars in Samsung online ad
Samsung has launched an online ad featuring James Corden, to promote the launch of the Galaxy S6 and S6 edge phones.
TBWA\London wins Royal Caribbean brief
by Gurjit Degun,
10 April 2015, 09:16AM
TBWA\London wins Royal Caribbean brief
Royal Caribbean International, the cruise company, has appointed TBWA\London as its agency of record following a competitive pitch.
Nationwide launches first digital campaign with Havas Work Club
by James Swift,
07 April 2015, 09:30AM
Nationwide launches first digital campaign with Havas Work Club
Nationwide and Havas Work Club launch the 'People Powered Digital Services' campaign.
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Top Work Stories

Finish "dishes" by Wieden & Kennedy London
07 April 2015, 02:31PM
Finish
Everything ends with dishes, according to the new campaign from Finish, the dishwasher detergent owned by RB.
Volvo "Life Paint" by Grey London
27 March 2015, 06:17PM
Volvo
Smart "sorry" by BBDO Paris
08 April 2015, 10:13AM
Smart
Smart's new campaign sarcastically apologises for the size of its Fortwo model, which can park in spots other cars can't.
Nike "ripple" by Wieden & Kennedy
06 April 2015, 08:57PM
Nike
McVitie's "DeliChoc" by Grey London
31 March 2015, 11:29AM
McVitie's
McVitie's "sweeet" campaign, which uses cute or exotic animals as metaphors for the taste of different kinds of biscuit, is hardly groundbreaking. But the ads are well-made and people like them. Besides, how edgy do you want a biscuit ad to be?
Hellmann's "people really love us" by Ogilvy & Mather London
30 March 2015, 10:33AM
Hellmann's
Weedol "weeding right now" by Mcgarrybowen
06 April 2015, 08:23PM
Weedol
Budweiser "dream goal" by Anomaly London
27 March 2015, 11:06AM
Budweiser
KPMG "glass ceiling" by JWT New York
31 March 2015, 09:41PM
KPMG
McLaren "a black swan" by VCCP
02 April 2015, 08:00AM
McLaren
Hailo "face to faceless" by Hailo
27 March 2015, 12:22PM
Hailo
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