Online spend rockets to record £7.2bn, plus Brand Republic Digital Awards shortlist

View in web browser | Add to safe senders Daily News 9th April

Online spend rockets to record £7.2bn 09 April 15, Suzanne Bearne Advertisers splashed out a record �7.2bn on digital advertising last year as they looked to tap into the growing number of digital consumers, with the average household now owning 7.4 internet devices. Brand Republic Digital Awards 2015 shortlist 07 April 15, Jonathan Shannon We're announcing the shortlist for the Brand Republic Digital Awards on this page and on Twitter. Google celebrates five years of TrueView 08 April 15, Gurjit Degun Google has launched "info cards" on TrueView ads on YouTube to allow brands to provide links to other videos related to the ad, or to their website. Nicole Scherzinger helps Missguided deliver £5.5m in profits 09 April 15, Staff Young fashion retailer Missguided has reported strong full-year results, thanks in part to a collaboration with pop singer Nicole Scherzinger. David Abbott's creative partner Ron Brown dies aged 80 08 April 15, James Swift Ron Brown, David Abbott's creative partner at Abbott Mead Vickers BBDO, has died aged 80 after a short illness. Bob Greenberg to get Lion of St Mark at Cannes 08 April 15, James Swift Bob Greenberg, the founder and chairman of R/GA, will receive the Lion of St Mark award at this year's Cannes Lions. Dove challenges women to 'choose beautiful' 08 April 15, Omar Oakes Dove, the personal care brand owned by Unilever, has launched a video as part of its global marketing campaign that challenges perceptions of female beauty. Video mishaps feature in global Snickers campaign 08 April 15, Omar Oakes Mars Chocolate has unveiled a global digital campaign for its Snickers brand led by vloggers whose instructional videos descend into farce. Is this the best poster in the world? Billboard dispenses free Carlsberg 08 April 15, Gurjit Degun Carlsberg, the Danish brewer, has launched a billboard with a beer font allowing consumers to help themselves to a half-pint. SBTV's Jamal Edwards: make brands part of the audience's lifestyle 08 April 15, Georgina Brazier Brands need to view working with the likes of SBTV as collaboration, says founder Jamal Edwards. WPP tops Effie Index for fourth year in a row 08 April 15, Maisie McCabe WPP has topped the Effie Index as the most effective agency holding group globally for the fourth year in a row, as Omnicom's BBDO is named the most effective ad network. Bacardi creates new VP Fashion role to connect brands with style world 08 April 15, Sara Spary Alcohol giant Bacardi, which owns brands including Grey Goose, Bombay Sapphire and Martini, has hired a new VP of Fashion, as it seeks to forge a tighter connection between its brands and the fashion world. Antidote names Teddy Keen as creative director 08 April 15, Omar Oakes Antidote has promoted Teddy Keen to the role of creative director with immediate effect. Santander Cycles are in danger of being forever branded Boris Bikes 08 April 15, Matthew Bennett High profile sponsorship deals like Santander's sponsorship of TFL bikes might create brand recognition, but do they actually result in positive measurable brand impact? Asks Matthew Bennett, chief creative... read more Is adland's gender politics dated? 09 April 15, Sue Unerman "Um, excuse me, but the client would like to see him with his top off." Son of a Mad Man 09 April 15, Chris Pfaff As Mad Men begins its final season run in the UK today, Chris Pfaff recalls the era through his father, Warren Pfaff, a creative director at J Walter Thompson in the 1960s. Head of Digital - Media Maestro Required! To �Neg + Bonus and Benefits GoodEgg Digital, Peterborough, Cambs New Business Star - Incubator/Accelerator �Neg + Great Bens GoodEgg Digital, London (Central), London (Greater) Senior Technical Producer �60000 - �70000 per annum Purple Consultancy, London Digital Project Manager �500 per day Stopgap, South East England Creative Lead �competitive (based on experience) Solaris Health, Richmond upon Thames, London (Greater) See all jobs

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