Media AM - Age UK, Tammy Smulders, MEC Commerce, Pizza Hut, UTV Media

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15th April 2015

Age UK launches 'no friends' ads in response to Facebook campaign Age UK, the charity for the older generation, has responded to Facebook's British ad campaign "friends" with posters highlighting loneliness among older people. My Media Week: Tammy Smulders This week, Tammy Smulders, global executive director at Havas LuxHub (Havas Media Group's luxury consultancy) and founder & managing partner, SCB Partners, is in Milan to meet Gianni Versace's global marketing head. MEC launches MEC Commerce MEC has launched an ecommerce arm called MEC Commerce, which will focus on EMEA. Pizza Hut launches Classic Crust with TV campaign Pizza Hut Delivery is launching its Classic Crust pizza with a funny TV ad from Ogilvy & Mather London. Executive pay drops at UTV Scott Taunton, the chief operating officer of UTV Media was paid a total of £574,618 last year, down 4.4 per cent year on year. Exterion promotes Tony Ramirez to local sales director role Exterion Media has promoted direct sales leader Tony Ramirez to the new role of local sales director. Guinness social media account escapes tweet ban Guinness UK has been cleared by the Advertising Standards Authority of implying that alcohol could improve a person's week, after someone complained about a tweet from the stout brand's social media account. Hillary's presidential push gains 251k tweets and 1.78m Facebook views in 10 hours Hillary Clinton gained 1,773,391 views and 44,660 shares within the first 10 hours of the Facebook announcement of her presidential aspirations, while her YouTube video garnered 1,481,736 YouTube views, 17,404 'likes' and 4,667 'dislikes', according to marketing technology specialist Amobee. Latest blogs England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. Eclipses, moon shots and giant outdoor leaps The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. UK HEAD OF CREATIVE, BAUER CITY STATIONS , Bauer Media details given at time of interview, Key 103, Manchester Comms Manager - Leading Alcohol Brand at Top Media Agency , Ultimate Asset £35000 per annum + great benefits package, London Data Analyst , Lipton Fleming £25000 - £30000 per annum, London Account Manager , Carreras Lathane Associates - CLA £35000 - £40000, London (Central), London (Greater) Sales Manager , SJP Business Media Negotiable depending on experience, plus commission potential is uncapped., London (Central), London (Greater)

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