Media PM - Banks embarks on content adventure with Bauer Media, plus should brands collaborate more with music artists?

	View in web browser Add to safe senders list

16th April 2015

Banks embarks on content Adventure with Bauer Media The executive creative director of Bauer Media has set up a standalone content agency to enhance the company's cross-media sell. By Maisie McCabe. Should brands collaborate more with music artists? Tie-ups between brands and musicians can benefit both parties, but they must tread carefully, Gurjit Degun writes. Easter sun shines light on hot outdoor sector Out-of-home interactions increase during big sporting events and holidays. Brands can utilise this, Nick Mawditt writes. TV advertising's come a long way in 60 years Nick Reid charts the journey from the first, lottery-placed TV ad in 1955 to a future shaped by programmatic trading. Election fever gives press chance to flex its muscles Election fever is gripping all media but, for those in the press, the significance of the event is always magnified. Vloggers may not be as wholesome as they seem Can awards shows remain relevant? Suntory reviews €100m media business MediaCom on alert in the UK as the owner of Lucozade and Ribena rethinks €100m business. AOL and Group M link up for original shows AOL has partnered with Group M Entertainment to produce online shows. Media's role is bigger than ever in the 2015 election The kids might be excited to go back to school this week, but what's happening outside the gates? We are entering a period of profound uncertainty as one of the most closely fought elections in living memory looms large. Ad budgets rise for tenth quarter Confidence remained high among UK marketers in the first three months of 2015, with budgets increasing for the tenth consecutive quarter, the latest IPA Bellwether Report shows. Latest blogs Watch: The Martin Sorrell interview Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. England cricket team's demise holds a warning for adland The complete and shambolic failure of the England Cricket Team in Australia during the World Cup provides a stark warning for advertisers and their agencies, says Andrew Lloyd, managing partner of planning at Vizeum. What does Google's shift towards mobile-friendly rankings mean to your business? Change is coming for brands' online search ranking as Google prepares for more mobile-friendly rankings on 21 April, Dayo Hazzan, the UK business director at Lowe Profero, outlines how to be prepared. Eclipses, moon shots and giant outdoor leaps The outdoor industry ran an ambitious real-time Oreo campaign during the solar eclipse in March. Richard Simkins, innovation director at Talon, reports back on the cosmic lessons learned. Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. Acting Associate Editor - Event , Haymarket Media Group Dependent on Experience, Teddington (City/Town), London (Greater) Head of Marketing - International Technology , Dragonfly Recruitment £35000.00 - £45000.00 per annum + Bonus, City of London Content Production Intern , Haymarket Media Group Competitive Intership Salary, Teddington (City/Town), London (Greater) Development Director - Exhibitions - Thailand , tfconnect global recruitment £70,000 - £75,000, Thailand (TH) Entertainment brand - Comms Manager at top London media agency , Ultimate Asset £35000 per annum, London

Manage Bulletins Unsubscribe