Wednesday, 15 April 2015

Google, Guinness, Dave Trott, Havas, Star Alliance, Geometry Global, MEC, UTV, Age UK

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Latest news
Google faces anti-competition charge by Brussels
by Omar Oakes,
15 April 2015, 12:22PM
Google faces anti-competition charge by Brussels
Tech giant Google will be hit with an antitrust complaint by the European Commission, EU officials are expected to say today.
Guinness social media account escapes tweet ban
by James Swift,
15 April 2015, 09:36AM
Guinness social media account escapes tweet ban
Guinness UK has been cleared by the Advertising Standards Authority of implying that alcohol could improve a person's week, after someone complained about a tweet from the stout brand's social media account.
Dave Trott: Different is worth more
by Dave Trott,
15 April 2015, 09:05AM
Dave Trott: Different is worth more
Chris Blackwell was born in Jamaica and went to school in England.
Kate Robertson steps down from Havas
by Staff,
14 April 2015, 02:45PM
Kate Robertson steps down from Havas
Kate Robertson is stepping down from her role as UK group chairman and global co-president of Havas Worldwide after 12 years to focus more of her time the One Young World forum.
High flyers targeted in Star Alliance's Terminal 2 campaign
by Omar Oakes,
15 April 2015, 08:59AM
High flyers targeted in Star Alliance's Terminal 2 campaign
Star Alliance, the global airline network, has partnered with Heathrow Terminal 2 in an effort to drive engagement with high value international travellers.
Geometry Global launches division to snare strategic briefs
by Kate Magee,
15 April 2015, 08:53AM
Geometry Global launches division to snare strategic briefs
Geometry Global London has set up a strategic consultancy arm in a bid to capture a different kind of client brief.
MEC launches MEC Commerce
by Gurjit Degun,
15 April 2015, 08:55AM
MEC launches MEC Commerce
MEC has launched an ecommerce arm called MEC Commerce, which will focus on EMEA.
Executive pay drops at UTV
by Omar Oakes,
15 April 2015, 09:59AM
Executive pay drops at UTV
Scott Taunton, the chief operating officer of UTV Media was paid a total of £574,618 last year, down 4.4 per cent year on year.
Age UK launches 'no friends' ads in response to Facebook campaign
by Gurjit Degun,
15 April 2015, 09:48AM
Age UK launches 'no friends' ads in response to Facebook campaign
Age UK, the charity for the older generation, has responded to Facebook's British ad campaign "friends" with posters highlighting loneliness among older people.
Pizza Hut launches Classic Crust with TV campaign
by James Swift,
15 April 2015, 09:18AM
Pizza Hut launches Classic Crust with TV campaign
Pizza Hut Delivery is launching its Classic Crust pizza with a funny TV ad from Ogilvy & Mather London.
Thomas Cook makes first programmatic investment with new campaign
by Charlotte Mceleny,
15 April 2015, 06:06AM
Thomas Cook makes first programmatic investment with new campaign
Thomas Cook has launched its first programmatic campaign, targeting new customers as well as up selling to customers that have recently booked holidays.
Exterion promotes Tony Ramirez to local sales director role
by Arif Durrani,
15 April 2015, 12:07PM
Exterion promotes Tony Ramirez to local sales director role
Exterion Media has promoted direct sales leader Tony Ramirez to the new role of local sales director.

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What CPG can learn from auto marketing

by Don Longfellow
15 April 2015

From Innocean USA's SVP, planning and research: As gender roles shift, household branding must keep up.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Burberry finance boss: we're ahead of the competition on digital
by Shona Ghosh, 15 April 2015, 10:52AM
Lib Dem manifesto promises ban on pre-9pm junk food ads and limits to e-cig marketing
by Ben Bold, 15 April 2015, 10:53AM
Absolut Vodka and Punchdrunk launch app featuring Andy Warhol illustrations
by Sara Spary, 15 April 2015, 10:00AM
Hillary's presidential push gains 251k tweets and 1.78m Facebook views in 10 hours
by Ben Bold, 15 April 2015, 09:40AM
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Latest Work

Nike "inner thoughts" by Wieden & Kennedy Portland
15 April 2015, 08:34AM
Nike
Nike has launched its new campaign aimed at women called "better for it" with a light-hearted spot that peeks inside the minds of women as they try to keep fit.
eHarmony "hairdryer" by Albion
14 April 2015, 09:08AM
eHarmony
EHarmony has released the second ad in its campaign marking the dating service out as the "brains behind the butterflies".
Warburtons "the deliverables" by WCRS
14 April 2015, 08:21AM
Warburtons
Sylvester Stallone's ad for Warburtons, which broke on the weekend, is as silly as you'd expect.
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