EDC sells Dare to Oliver Group, D&AD, Virgin, M&C Saatchi, O2, Ad Week, Odeon, Radiocentre, Karmarama, Hermès

view in web browser add to safe senders list October 02, 2015 Campaign Daily Fix

Latest news EDC sells Dare to Oliver Group Maisie McCabe EDC UK has sold Dare to Oliver Group, the agency group with clients including BMW, Starbucks and PepsiCo. Four new trustees elected to D&AD board Michelle Perrett Four new members have been elected to sit on the board of trustees at D&AD. Virgin launches new superfast broadband brand 'Vivid' with feminist ad Shona Ghosh Virgin Media has introduced its new top-level broadband offering, Vivid, with a new ad campaign that attempts to tap into the feminist zeitgeist. M&C Saatchi launches shopper unit Michelle Perrett M&C Saatchi Shop, the new marketing to shopper business, has launched with two founding clients. 'Meet Dave': O2 sends personalised holograms to business customers Michelle Perrett O2 Business is targeting its top 50 high value mid-market business prospects with a direct marketing campaign featuring a personalised hologram. From content funnel to Pope Francis: A guide to the buzzwords of #AWXII Sarah Shearman and Brittaney Kiefer Believe the hype? Here's a glossary of terms to keep you in the conversation Rufus Leonard picks up Odeon brand identity brief Gurjit Degun Odeon has appointed Rufus Leonard to create a new identity and brand experience for the chain. Radiocentre demystifies music's effectiveness in ads with scientific research Omar Oakes Radiocentre, the trade body for commercial radio, has launched a tool for brands and agencies that explores how music can be linked to brands more strategically. Karmarama appoints Nice co-founder Dolukhanov to group CTO role Michelle Perrett Karmarama has promoted Peter Dolukhanov to the new role of group chief technology officer. Hermès reaches out to men with novel take on 'to-do' lists Michelle Perrett Hermès is reaching out to men with its new MANifeste online campaign, which provides a novel take on routine and "to-do" lists. Just One Question: What is the one big issue nobody is talking about? Campaign staff Attendees at Advertising Week cite talent payments, viewability of ads and more Cadbury aims to bring 'joy' to mums in six figure Mumsnet deal Sara Spary Cadbury has signed a six figure, one year deal with Mumsnet to promote the brand on the site. Campaign Viral Chart: Beckham's H&M film is most shared Michelle Perrett David Beckham's starring role in a film for H&M, opposite the American comedian Kevin Hart, made the top spot this week. The Times and Wall Street Journal offer joint deal for corporate readers The Wall Street Journal and The Times have launched a month-long campaign in London to promote a new joint subscription. 28 Too Many's FGM awareness campaign impresses at Clio awards Michelle Perrett A provocative anti-female genital mutilation (FGM) awareness campaign, created by Ogilvy & Mather London, has won the top print prize at the Clio Awards. What brands can learn from the NFL coming to the UK Misha Sher Misha Sher, head of sport in EMEA for MediaCom, says the NFL is committed to extending its crowd-pleasing formula across the Atlantic The Work Private view: Graeme Douglas and Chris O'Reilly Waitrose "the warmest season" by Adam & Eve/DDB McDonald's "Chicken and fries" by Leo Burnett London All Blacks dominate social media in first week of Rugby World Cup Presented by ADOBE New Zealand may be the favourites to win the Rugby World Cup (RWC) - but off the pitch, they're already winning the social media battle Also in the news Watch: how financial technology is changing the way we pay Helen Hoddinott In the year that Apple Pay took off and contactless spending became increasingly second nature, our relationship with cash is transforming one innovation at a time. Last week saw the key players in financial technology gather in London for Fintech Week 2015. Marketing talked to the panellists about how tech is changing the way people spend. Inside the Design Museum's 'bond with brands' exhibition Helen Hoddinott The Design Museum is hosting an exhibition 'Like me: Our bond with brands' that explores how humans create their identity by using brands in everyday life. Would you eat this spooky black Halloween Burger King? Sara Spary No, this burger hasn't been left on the grill too long - it's a limited edition Whopper that Burger King is launching to capitalise on Halloween. If England go out - what then for the sponsors? Richard Gillis England's chances of progressing beyond the group stage of Rugby World Cup were dealt a blow by defeat to Wales at Twickenham last weekend. Another loss would see them exit the tournament. What impact would this have on those companies who have spent so heavily building an association with the tournament? We asked six of the UK's leading sponsorship experts: what would they do? Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

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