O2’s hologram, Dmexco 2015, finance tech, Apple and ad blocking, Cadbury and Mumsnet deal, Karmarama’s new chief tech officer

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'Meet Dave': O2 sends personalised holograms to business customers 02 October 15, Michelle Perrett O2 Business is targeting its top 50 high value mid-market business prospects with a direct marketing campaign featuring a personalised hologram.     02 October 15 Less gloss, more substance In the last week, I've read a fair amount on Dmexco, with the common theme that it was here and specifically this year where the ad tech industry finally 'established' itself. Perhaps a product of the... read more   02 October 15 How Apple's ad blocking move will improve mobile marketing When news broke that Apple would be allowing users to download ad blocking extensions for its browser, Safari, the level of hysteria was somewhat unwarranted, if not expected. Fear not, this isn't another... read more   02 October 15 Cost per human is what really matters to marketers One look at the media's coverage of the online advertising industry and it all seems to be doom and gloom. Headlines proclaiming more than 198 million people globally use ad blockers, that online fraud... read more   02 October 15 The Daily Poke: Tumbling down the catwalk At first sight, a Tumblr dashboard populated with dancing cats, celebrity mishaps and pseudo-spiritual quotes might seem like an odd place to seek fashion tips. But hey, inspiration is where you find it... read more     Watch: how financial technology is changing the way we pay 02 October 15, Helen Hoddinott In the year that Apple Pay took off and contactless spending became increasingly second nature, our relationship with cash is transforming one innovation at a time. Last week saw the key players in financial... read more   Cadbury aims to bring 'joy' to mums in six figure Mumsnet deal 02 October 15, Sara Spary Cadbury has signed a six figure, one year deal with Mumsnet to promote the brand on the site.   Virgin Media launches new ultrafast broadband brand 'Vivid' with feminist ad 02 October 15, Shona Ghosh Virgin Media has introduced its new top-level broadband offering, Vivid, with a new ad campaign that attempts to tap into the feminist zeitgeist.   Karmarama appoints Nice co-founder Dolukhanov to group CTO role 02 October 15, Michelle Perrett Karmarama has promoted Peter Dolukhanov to the new role of group chief technology officer.   Ribena's social journey reflects shift from health message to millennials 02 October 15, Staff Ribena, arguably the best-known children's drinks brand, has been hitting the headlines in recent months - but for all the wrong reasons.   How many boots is a rugby player's Twitter following worth? 01 October 15, Adobe Digital Index                 Community Manager   £30k Dot-Gap, London (Central)   Campaign Manager   Flexible Direct Recruitment, London (East), London (Greater)   Strategy Director, edgy global brand consultancy, London   £70000 - £90000 per annum Gabriele Skelton, City of London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   Producer   Negotiable Sky, London   PR Manager, Product & Brand   Negotiable Sky, Middlesex   Digital Experience Manager   Competitive HSBC, London   Head of Brand - P&O Cruises   Competitive + pension + great benefits Carnival UK, Southampton, Hampshire               See all jobs

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