Hovis brings back 'boy on a bike’, Avon recruits beauty bloggers for challenge, and big media pitches show brands pursuing performance

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Hovis brings back 'boy on a bike' for adventure spot 05 October 15, Michelle Perrett Hovis is making its TV ad comeback tonight, after a three-year hiatus, with an update of its famous "boy on a bike" spot.   Avon recruits beauty bloggers and issues 'make up your own mind' challenge 05 October 15, Michelle Perrett Avon, the beauty company, is launching a new campaign today with a TV spot using beauty bloggers to showcase its products, representatives and the famous "doorbell chime".   Big media pitches show brands pursuing performance 05 October 15, Alex Morse This summer's big media pitches have seen a change in approach from many brands with performance and conversion much higher on the agenda. Alex Morse from ID Comms explains.   Hermès reaches out to men with novel take on 'to-do' lists 02 October 15, Michelle Perrett Hermès is reaching out to men with its new MANifeste online campaign, which provides a novel take on routine and "to-do" lists.   Freeview depicts Orwellian pay-TV nightmare in biggest campaign to date 02 October 15, Michelle Perrett Freeview has unveiled its biggest ad campaign to date upon the launch its new TV service, Freeview Play.   Marketing's New Thinking Agency of the Year shortlist revealed 05 October 15, Rachel Barnes Adam & Eve/DDB, Abbott Mead Vickers BBDO, Leo Burnett, Lucky Generals and R/GA have all made the shortlist for Marketing's New Thinking Agency of the Year.   Why the smart banking revolution has yet to happen 05 October 15, Taichi Kozaki The disruption of the banking industry has been highly anticipated but has anyone really cracked 'smart banking', asks R/GA experience designer Taichi Kozaki.   Watch: how financial technology is changing the way we pay 02 October 15, Helen Hoddinott In the year that Apple Pay took off and contactless spending became increasingly second nature, our relationship with cash is transforming one innovation at a time. Last week saw the key players in financial... read more   Radiocentre demystifies music's effectiveness in ads with scientific research 02 October 15, Omar Oakes Radiocentre, the trade body for commercial radio, has launched a tool for brands and agencies that explores how music can be linked to brands more strategically.   Virgin Media launches new ultrafast broadband brand 'Vivid' with feminist ad 02 October 15, Shona Ghosh Virgin Media has introduced its new top-level broadband offering, Vivid, with a new ad campaign that attempts to tap into the feminist zeitgeist.   Cadbury aims to bring 'joy' to mums in six figure Mumsnet deal 02 October 15, Sara Spary Cadbury has signed a six figure, one year deal with Mumsnet to promote the brand on the site.   In Singapore, Cadbury lets commuters browse with their butts 02 October 15, Campaign staff The Mondelez candy brand's novel bus-stop installation turns heads   GMC test drives employees with hidden camera setup 05 October 15, Adam Olson GMC's cadre of automotive service agents stunned by three crazy contraptions   Boo! Burger King takes wraps off black Whopper 02 October 15, Sara Spary Already big in Japan, Burger King's limited-edition black Whopper will haunt the UK until Oct. 31   CBeebies "explore the universe" by Karmarama 02 October 15, The BBC has launched a new space-themed TV ad for its children's channel CBeebies, with a voiceover by physicist Professor Brian Cox.   Marie Curie "in the darkest hours" by Saatchi & Saatchi 02 October 15,   Campaign at Ad Week 2015 02 October 15, Staff Stay up to date with all the news and views from Advertising Week 2015 on the Campaign hub.   How many boots is a rugby player's Twitter following worth? Presented by ADOBE Although the Rugby World Cup 2015 is generating some big numbers , the players themselves have yet to cultivate the sort of social-media presence seen in other sports.                 Client Data Strategist   £50k Dot-Gap, London (Central)   Digital Executive   £29,081 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Regent's Park, London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Digital Experience Manager   Competitive HSBC, London               See all jobs

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