This week's most read news and best ad campaigns: EDC sells Dare to Oliver, Monk leaves Grey, Facebook launches ad tools

view in web browser add to safe senders list October 03, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news EDC sells Dare to Oliver Group Maisie McCabe EDC UK has sold Dare to Oliver Group, the agency group with clients including BMW, Starbucks and PepsiCo. Monk departs Grey for Publicis ECD role Kate Magee Grey's deputy executive creative director replaces Bird, who takes CCO position at Publicis New York. Facebook launches tools to target TV advertisers Gurjit Degun Facebook has launched a number of new ways to buy ad space and measure the effectiveness of campaigns on mobile. Media on Trial: A review of Radio X Neil Tookey Chris Moyles, the rebranded radio station's new breakfast show host, is a tough sell as a brand partner, says Neil Tookey, the head of radio at Maxus. Telegraph hires Robert Ffitch as director of ad revenue Maisie McCabe Telegraph Media Group is set to appoint Robert Ffitch, the chief executive of Manning Gottlieb OMD, as its director, advertising revenue. How MediaCom's 'project blend' aims to improve ad industry's work-life balance Josh Krichefski In this modern world, we need to move away from the rigidity of nine to five hours and stop focussing on "office face-time", says the chief operating officer of MediaCom. H&M release extended Beckham film Staff H&M has released its full-length film starring David Beckham and Kevin Hart. Boots replaces stores with giant luxury products in 'order and collect' ad Gurjit Degun Boots UK, the health and beauty retailer, has replaced stores in rural towns and villages with giant luxury products in its latest TV ad. MG OMD promotes Pearson to CEO Maisie McCabe Manning Gottlieb OMD has promoted its managing director, Tim Pearson, to chief executive, ahead of the departure of Robert Ffitch. Honda calls review of European media account Gurjit Degun Honda has kicked off a review of its European media planning and buying business. Four new trustees elected to D&AD board Michelle Perrett Four new members have been elected to sit on the board of trustees at D&AD. YouTube launches shopping ads and helps brands promote apps Gurjit Degun YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. No 'seismic change' following Lloyds loss, RKCR boss insists Omar Oakes There will be no "seismic changes" at Rainey Kelly Campbell Roalfe/Y&R following the loss of Lloyds Bank, according to the agency's chief executive, Ben Kay. Consumer trust in traditional advertising declines in UK, finds Nielsen research Kate Magee Consumer trust in most forms of advertising and communication - including TV ads, company websites and editorial content - has fallen in the past two years, according to the latest research from Nielsen. Vita Coco unveils 'go-to hub' for coconut oil Kate Magee Vita Coco, the coconut oil brand owned by All Market, has launched a site that aims to be the "go-to hub" for coconut oil and its various uses. Top Work Pick of the week: Beats by Dr Dre, R/GA London R/GA London's latest ad for Beats by Dr Dre, which stars the England rugby captain, is this week's pick. Turkey of the week: EasyJet, VCCP EasyJet's ad celebrating its 20th anniversary falls short. Waitrose "the warmest season" by Adam & Eve/DDB Adam & Eve/DDB's first TV campaign for Waitrose injects a little warmth into British homes. The Scotsman "louder" by Stack Johnston Press has launched a campaign to promote the new-look The Scotsman, designed to cement the brand's position as "Scotland's national newspaper." H&M "Modern Essentials" by Adam & Eve/DDB H&M has released an extended ad starring David Beckham and the American comedian Kevin Hart. Channel 4 "brand refresh" by 4Creative and DBLG Channel 4 has unveiled a new look for its main channel, which deconstructs the "4" logo created by Lambie-Nairn. Mirror "mean tweets" by Quiet Storm The Mirror has borrowed Jimmy Kimmel's "celebrities reading mean Tweets about themselves" format for a new campaign challenging the public to prove the paper stupid. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Proposition & Acquisition Executive Negotiable EE, London See all jobs

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