Hovis brings back boy on a bike, Freeview depicts Orwellian pay-TV nightmare, Avon recruits beauty bloggers for campaign

view in web browser add to safe senders list October 05, 2015 Campaign Daily Fix

Latest news Hovis brings back 'boy on a bike' for adventure spot Michelle Perrett Hovis is making its TV ad comeback tonight, after a three-year hiatus, with an update of its famous "boy on a bike" spot. Freeview depicts Orwellian pay-TV nightmare in biggest campaign to date Michelle Perrett Freeview has unveiled its biggest ad campaign to date upon the launch its new TV service, Freeview Play. Avon recruits beauty bloggers and issues 'make up your own mind' challenge Michelle Perrett Avon, the beauty company, is launching a new campaign today with a TV spot using beauty bloggers to showcase its products, representatives and the famous "doorbell chime". Big media pitches show brands pursuing performance Alex Morse This summer's big media pitches have seen a change in approach from many brands with performance and conversion much higher on the agenda. Alex Morse from ID Comms explains. Would you eat this spooky black Halloween Burger King? Sara Spary No, this burger hasn't been left on the grill too long - it's a limited edition Whopper that Burger King is launching to capitalise on Halloween. Advertising Week Freshman Class: Brielle discovers the 'genius' of David Droga Campaign staff The account executive at Walton Isaacson learns about the importance of using data right Reaching Millennials takes digital diversity Natasha D. Smith Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent Transferable talents Campaign staff Careful thinking and planning are imperative to the success of a career move abroad. A Q&A with Creative Register founder Dany Lennon How Samsung turned queue-jumping into a game Presented by The IPA To build buzz about its new phone, Samsung Mobile turned queueing into a social game The Work Marie Curie "in the darkest hours" by Saatchi & Saatchi Saatchi & Saatchi's latest spot for Marie Curie shows the sun setting and features a real Marie Curie nurse. CBeebies "explore the universe" by Karmarama The BBC has launched a new space-themed TV ad for its children's channel CBeebies, with a voiceover by physicist Professor Brian Cox. DFS "hands ready" by Krow Communications Krow have created an integrated campaign to showcase DFS's heritage by using the familiar tactic of filming real-life company employees. Editor's pick 'Gorilla' showed why clients should treat agencies well Laurence Green Cadbury's Dairy Milk was behind the public's favourite TV ad of all time, according to research by Marketing. Laurence Green explains what the industry can learn from its success. A day in the life of four globetrotting ad execs International travel, online meetings and plenty of caffeine... all on no sleep. Four adlanders with global assignments share a typical day's routine. Unruly deal moves video ads up the news agenda Maisie McCabe What was it about the Shoreditch tech business that persuaded News Corp to part with £58 million? Making meaning for everyone How do you create a successful global campaign that means something to every market? Campaign asks three network creative chiefs to share their experiences. Campaign Jobs EU Branded Internet Marketing Tender 2015-16 n/a THE CALIFORNIA PRUNE BOARD, Europe Head of Customer Campaigns Competitive Tesco, Hertfordshire Product Manager - Ad Serving Platforms Competitive Tesco, London, Farringdon Social Media Manager to £30,000 (depending on experience) Speed, Bristol (City Centre), City of Bristol See all jobs

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