Media AM - Big media pitches show brands pursuing performance; Freeview depicts Orwellian pay-TV nightmare in biggest campaign to date

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05th October 2015

Big media pitches show brands pursuing performance This summer's big media pitches have seen a change in approach from many brands with performance and conversion much higher on the agenda. Alex Morse from ID Comms explains. Freeview depicts Orwellian pay-TV nightmare in biggest campaign to date Freeview has unveiled its biggest ad campaign to date upon the launch its new TV service, Freeview Play.   The changing future of sponsorship explored The third annual European Sponsorship Association Summit, on 18 November 2015, will host world-class speakers for a debate on whether the 'official' sponsorship model is dead.   Presented by ESA My Media Week: Sue Todd This week, Sue Todd the chief executive of Magnetic, chinwags the enduring importance of the reader-magazine relationship with Vogue’s inimitable Stephen Quinn. Haymarket Media Group to move to Twickenham Haymarket Media Group is to relocate its UK business to Twickenham, moving 1,000 employees from its Teddington headquarters before the end of the year. My Media Week: Stuart Mays Coffee, chocolate and an unfeasible number of bacon rashers; we join Stuart Mays, director of commercial strategy at Global, as the Radio X launch day beckons. My Media Week: Lawson Muncaster From a charity abseil scaling the Lloyd’s building to celebrating City AM’s tenth anniversary in style, Lawson Muncaster, managing director of City AM is on a high this week. Condé Nast's Bob Sauerberg to become US CEO Bob Sauerberg has been named as the next US chief executive of Conde Nast, the magazine publisher of Vogue, Vanity Fair and GQ. Vice UK appoints Guardian's Rebecca Nicholson as editor-in-chief Vice, the global youth media company, has named the Guardian's live features editor Rebecca Nicholson as its UK editor-in-chief. Latest blogs Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Engineering value in a consolidating market In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out. I want an open relationship with the Times Newspapers will always struggle if they see online news as an extension, rather than the focus, of its core product, says the associate director of brand consultancy Flamingo. A cruel reminder of the power of print News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, says Zoe Harris, the group marketing director at Trinity Mirror. Senior Advertising Sales Executive , ER Media & Sales £30,000 - £35,000, South West London Presentation Scheduler , Sky negotiable, Middlesex Data Partnerships Controller , Sky competitive, Isleworth Senior Conference Producer , Lipton Media £25,000-£35,000 + Generous Profit Share, London (Central), London (Greater) Senior Sales Executive - Major Consumer Media Brand , Formula Won To £38k + excellent comms & bens, London (Central), London (Greater)

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