An idiot's guide to Twitter, Anomaly wins Freeview, Raunchy betting ad banned

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Campaign Daily Fix April 13, 2016

Latest news An idiot's guide to Twitter Josh Burt As the social media platform moves into its second decade, We Are Social looks back at classic Twitter errors. Anomaly picks up Freeview creative account Gurjit Degun Freeview, the free-to-air TV platform, has appointed Anomaly to handle its creative account. Raunchy betting ad banned for linking gambling to sexual success Omar Oakes A raunchy ad for a betting website, which featured a picture of a woman pulling her trousers down, has been banned after linking gambling to sexual success. FT repositions global brand with 'first truly integrated campaign' Sam Burne James With the new slogan 'Make the right connections', the Financial Times has launched a brand repositioning campaign. Pride in London appoints WCRS to promote this summer's event Kate Magee Pride in London, the volunteer-based organisation that runs the UK's biggest LGBT+ event, has appointed WCRS as its first creative agency. Facebook opens brand window to Messenger Ilyse Liffreing The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said Pinterest to launch marketing developer partners scheme in UK Gurjit Degun Pinterest will be working with 4C, Adaptly, Amobee and Brand Networks in the UK as it expands its marketing developer partners scheme following the launch of UK Promoted Pins last week. Twitter launches advertising awards Ilyse Liffreing The Twitter Awards will recognize advertisers that "#GoLive best" CNBC shakes up ad sales with in-house agency Catalyst to woo business audience Gideon Spanier Financial news channel CNBC is bringing its international ad sales, content creation and data teams into a single unit, called CNBC Catalyst, to work as "a full-service in-house commercial agency" for clients. National Accident Helpline picks The Corner Omar Oakes National Accident Helpline has appointed The Corner as its creative agency after a competitive pitch. Y&R wins Grandy for "McWhopper" at 2016 Andy Awards I-Hsien Sherwood VB&P wins for REI, Leo Burnett tops awards count DigitasLBi's global client services director Ezekiel handed wider US roles Gurjit Degun Laurent Ezekiel, the global client services director at DigitasLBi, has also become the managing director for New York and Atlanta. Internet history repeats itself with Facebook Messenger bots Shona Ghosh Facebook has turned Messenger into a platform-within-a-platform, expanding its role from a chat service for friends to a wider communications network. The Work Moneysupermarket "#epicdanceoff" by Mother Dave the twerking office worker, Colin the pole-dancing builder and Gary the body-popping bodyguard come together for a dance-off in the latest spot from Moneysupermarket.com. Gesicht Zeigen! "Mein Kampf - gegen Rechts" by Ogilvy & Mather Berlin At the beginning of 2016 the copyright on Adolf Hitler's book, Mein Kampf (my struggle), expired. Trending Asda hands £95m media and creative to Publicis Groupe in double coup Gideon Spanier Asda has handed both its creative and media accounts, worth an estimated £95 million, to Publicis Groupe agencies without a pitch in a dramatic move. A view from Dave Trott: Fun beats data Dave Trott Many years ago, Paul Arden's son, Christian, had a restaurant on King's Road. Waitrose to stream live ad from dairy farm Omar Oakes Waitrose will stream a live ad from one of its dairy farms this week to show customers where their food comes from. "When there were fewer channels, you needed to know less" Karen Blackett Presented by Campaign & The Trade Desk MediaCom UK chairwoman, Karen Blackett, kicks off the relay of our new chain reaction series – where the industry's biggest boundary pushers interview each other.      Campaign Jobs Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) EXHIBITION & EXPERIENTIAL CREATIVE LEAD £60000 - £70000 per annum + BENEFITS Live Recruitment, West Midlands PROJECT MANAGER £25000 - £40000 per annum Live Recruitment, Leicestershire

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