Tuesday, 26 April 2016

UK adspend grew to £20bn at highest rate since 2010; BHS row draws in Green as govt seeks buyer; Times and Sunday Times run first joint brand campaign

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Brand Republlic
Daily News 26th April
 
UK adspend grew to £20 billion at highest rate since 2010

UK adspend grew to £20 billion at highest rate since 2010

26 April 16, Gurjit Degun

UK adspend grew at its highest rate since 2010 last year by 7.5 per cent to £20.1 billion, according to the Advertising Association/Warc Expenditure Report.

 
BHS row draws in Green as government seeks buyer, Costa sales up... and more

BHS row draws in Green as government seeks buyer, Costa sales up... and more

26 April 16, Simon Gwynn

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

 
Tinder: how one of the world's biggest brands came to be

Tinder: how one of the world's biggest brands came to be

25 April 16, Eleanor Hawkins

It's fair to say Tinder has shaped the modern dating world, since it swiped right into our lives back in 2012. Forming an astonishing 11 billion matches from 100 million downloads of the app, the dating... read more

 
Disney bets on Nokia for virtual reality future

Disney bets on Nokia for virtual reality future

25 April 16, Shona Ghosh

Disney has signed its first virtual reality partnership, handing Nokia's Ozo virtual reality camera to marketers and filmmakers across its brands.

 
Why Tesco is pioneering frictionless grocery shopping

Why Tesco is pioneering frictionless grocery shopping

26 April 16, Shona Ghosh

Tesco became the first British retailer to sign up to 'If This Then That' last week, allowing technically-minded customers to set up automatic grocery orders on Tesco.com.

 
The Times and Sunday Times combine for first joint brand campaign

The Times and Sunday Times combine for first joint brand campaign

26 April 16, James Swift

The Times and The Sunday Times have released a stirring TV ad as part of their first joint brand campaign.

 
Amnesty International highlights homophobia in Turkey with gay turtles

Amnesty International highlights homophobia in Turkey with gay turtles

25 April 16, Shona Ghosh

Amnesty International has launched the 'Gay Turtle' campaign to highlight homophobia and transphobia in Turkey, where crime rates against the LGBT population are considerable.

 
Publicis Groupe shortlists 320 for Publicis90 initiative

Publicis Groupe shortlists 320 for Publicis90 initiative

25 April 16, Gurjit Degun

Publicis Groupe has shortlisted 320 ideas, a combination of start-ups and initiatives, to be part of Publicis90, which will support new businesses and projects in the digital space.

 
Unilever hires 'First Kiss' director and makes (real) love blossom for Knorr campaign

Unilever hires 'First Kiss' director and makes (real) love blossom for Knorr campaign

26 April 16, Simon Gwynn

Knorr has turned matchmaker for its new campaign, Love at First Taste, which explores the idea of bringing people together based on their flavour preferences.

 
JCDecaux names Berwin and Thomas as co-CEOs in UK

JCDecaux names Berwin and Thomas as co-CEOs in UK

25 April 16, Gideon Spanier

JCDecaux has promoted Spencer Berwin and Philip Thomas to co-chief executives of its UK business.

 
Ben Priest becomes president of The Thinkbox Academy

Ben Priest becomes president of The Thinkbox Academy

26 April 16, Staff

Ben Priest, the chief creative officer of Adam & Eve/DDB, has been appointed president of The Thinkbox Academy, the group of 250 senior creative champions from the advertising industry who choose the winners... read more

 



3 great ads I had nothing to do with #31: Tango, Lynx and Levi's

Presented by Brand Republic & Thinkbox
Ben Priest, Founding Partner and Chief Creative Officer at adam&eve DDB, reveals three great ads he admires but had nothing to do with.



 
 
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