This week's most read news and best ad campaigns: TfL selects winner of creative account, Carat appoints new CEO, Droga5 names joint ECDs

 

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Campaign Saturday Shot April 30, 2016

This week's most read news and best ad campaigns Most read news TfL selects VCCP for creative account Kate Magee Transport for London has selected VCCP to handle its creative account after an intensive nine-month pitch process. Rick Hirst joins Carat as CEO Gurjit Degun In a rare move, Mcgarrybowen's UK boss takes charge of sister media agency. Droga5 London names joint ECDs James Swift Droga5 London has promoted two creative directors, on loan from the agency's New York office, to joint executive creative directors. Carphone Warehouse goes gritty for millennial-targeted iD campaign James Swift Carphone Warehouse's first campaign for iD, its mobile network, introduces viewers to an urban horse-riding club in one of America's most dangerous cities. Idris Elba aims to make dreams come true in Purdey's brand relaunch Omar Oakes Idris Elba is fronting a brand relaunch campaign for Purdey's, the multivitamin fruit drink brand, in which the actor interviews people about realising their dreams. The Times and Sunday Times combine for first joint brand campaign James Swift The Times and The Sunday Times have released a stirring TV ad as part of their first joint brand campaign. YouTube launches six-second Bumper Ads Omar Oakes Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users. Nils Leonard on 'the dark con of advertising' James Swift "The dark con of advertising is that doing less often feels like the way forward," Nils Leonard, Grey London's chief creative officer and chairman, told an audience at the D&AD Festival today. Top Cat takes out a mortgage in Halifax campaign Omar Oakes Top Cat, the gangster feline protagonist from the animated 60s series, is coming back to terrestrial TV tonight in a new ad campaign by Halifax. Telegraph owners are richest media moguls in UK, says Sunday Times Rich List Brittaney Kiefer Sir David and Sir Frederick Barclay, who own Telegraph Media Group, are the richest people in media in the UK, according to The Sunday Times Rich List 2016. MullenLowe Group merges Mediahub and Profero Performance Gurjit Degun MullenLowe Mediahub has launched a performance media arm following a merger with MullenLowe Profero Performance. Sky: Online advertising isn't as effective as digital evangelists think Andrew Mortimer We're entering a new era in online advertising because brands are using data and technology to question its effectiveness, says Andrew Mortimer, director of media at Sky. Homebase deletes 'tasteless' Prince tweet John Harrington UK DIY store chain Homebase has been accused of bad taste for publishing a promotional tweet for the brand that contained #RIPPRINCE. Wagamama kicks off review of ad business Gurjit Degun Wagamama, the restaurant chain, has called a review of its creative requirements. Predicting 2020: The end of the media owner Nick Baughan The future media industry will be divided between content creators and content distributors, says Maxus' chief executive. Top Work BBC "Attenborough at 90" by BBC Creative One of BBC Creative's first tasks since being established in January has been to create trails for the programmes celebrating Sir David Attenborough, who turns 90 on 8 May. Amnesty International Turkey "#GayTurtle" by TBWA\Istanbul Amnesty International has found a novel way to highlight homophobia in Turkey - film what happens when you offer people a gay turtle. Knorr "love at first taste" by MullenLowe Tatia Pilieva, who directed the 2014 viral ad "first kiss", has shot an online spot for Knorr, where the brand plays cupid by pairing people based on their culinary tastes. Save the Children "every last child" by Adam & Eve/DDB Adam & Eve/DDB has created a global campaign for Save the Children that coincides with the charity's new report highlighting forgotten groups of children. Temptations "catterbox" by Adam & Eve/DDB Temptations, the pet-snack brand owned by Mars, is prototyping a collar that translates a cat's meow into English. Boots No7 "ready for more" by Mother The ballet dancer Alessandra Ferri performs with a hologram of her younger self in a new ad for Boots No7's Triple Action Serum. Jacob's Cracker Crisps "crackin'" by Grey London The third ad in United Biscuits' brand relaunch for Jacob's features a trio of bridesmaids miming Black Box's Ride On Time. Campaign Jobs ACCOUNT DIRECTOR £35000 - £50000 per annum Live Recruitment, East Midlands Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End

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