Harvey Nichols ad features 100-year-old fashion model, Bailey to leave Isobar, Just Eat parodies Backstreet Boys

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Campaign Daily Fix April 29, 2016

Latest news Harvey Nichols' Vogue ad features 100-year-old fashion model Omar Oakes Harvey Nichols' new campaign features the first 100-year-old model to appear in Vogue. Nick Bailey to leave Isobar Maisie McCabe Nick Bailey, the EMEA chief creative officer at Isobar, is leaving the Dentsu Aegis Network agency after three years. Backstreet Boys parodied in Red Brick Road's last ad for Just Eat Omar Oakes Everybody, the 90s hit by American boy band Backstreet Boys, is the third and final song to be parodied by Just Eat in an ad that launches this weekend. Carlsberg rewards kind passengers with football tickets in Euro 2016 campaign Omar Oakes Chris Kamara, the former footballer and Sky Sports pundit, dresses in disguise and rewards unsuspecting Tube travellers in London with football match tickets in a new Carlsberg campaign ahead of Euro 2016. Ad narcissism: why our industry should put down the mirror Kate Nettleton Kate Nettleton, a strategy director at Bartle Bogle Hegarty, on why advertising should end its obsession with the reflecting pool. Facebook and Twitter gear up for live video battle as mobile adspend war intensifies Matthew Chapman Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video. Creative Circle pays tribute to Cullingham as AMV BBDO tops agency awards Omar Oakes Abbott Mead Vickers BBDO was named creative agency of the year by Creative Circle at its annual awards last night, which saw Tony Cullingham win the President's Award. Oliver Group launches Manchester office Omar Oakes Oliver Group is launching a new office in Manchester as it aims to create a specialist hub in digital and SEO in the North. ISBA's media transparency contracts under fire from agencies Matthew Chapman, Omar Oakes and Gideon Spanier ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed. PHD and MediaCom lead nominations in Thinkbox TV Planning Awards shortlist Alice Fiennes PHD and MediaCom are the most shortlisted agencies in the 2016 Thinkbox TV Planning Awards, run with Campaign, which will be judged next week. The Work Temptations "catterbox" by Adam & Eve/DDB Temptations, the pet-snack brand owned by Mars, is prototyping a collar that translates a cat's meow into English. Martini "the richest man in the world" by Abbott Mead Vickers BBDO Martini, the vermouth and sparkling-wine producer, has unveiled its new global creative platform - "play with time" - beginning with a pan-European TV campaign. Walkers "countdown to kit off" by Abbott Mead Vickers BBDO At the start of the Premier League season, the odds of Leicester City winning the title were 5,000/1. Editor's Pick Heroes: Sex Pistols by Nick Gill Nick Gill Punk's shock troops gamely took the bullets from an outraged press while setting the standard for the outbreak of creative iconoclasm that followed. Naughton steps up agency charm offensive at Google Maisie McCabe Google's UK and Ireland sales chief on YouTube's value as an ad platform, its competition with TV and the tax debacle. Trending TfL selects VCCP for creative account Kate Magee Transport for London has selected VCCP to handle its creative account after an intensive nine-month pitch process. YouTube launches six-second Bumper Ads Omar Oakes Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users. Sky: Online advertising isn't as effective as digital evangelists think Andrew Mortimer We're entering a new era in online advertising because brands are using data and technology to question its effectiveness, says Andrew Mortimer, director of media at Sky. Tinder: how one of the world's biggest brands came to be Presented by Campaign & Hearst Forming an astonishing 11 billion matches from 100 million downloads of the app, the dating phenomenon has seen incredible growth for a start-up. What is the secret to its success?      Campaign Jobs ACCOUNT DIRECTOR £35000 - £50000 per annum Live Recruitment, East Midlands Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End

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