Vodafone readies 30-day guarantee campaign; Apple might add paid search to the App Store; Publicis Media names Morrissey UK CEO and Georgiadis as chairman
Vodafone's latest TV campaign will promote itself as the first UK mobile operator to offer a 30-day network guarantee, after complaints from customers rose sharply last year.
Publicis Media has turned to an outsider, the former AKQA general manager, Amanda Morrissey, to head its four British media agencies as UK chief executive with insider Phil Georgiadis appointed as UK chairman.
The buttons that appear around articles so you can share them are a veritable goldmine to marketers but remain scandalously under-employed by brands, says the UK sales director of RadiumOne.
Marks & Spencer scored two fashion coups this week with the launch of its much-hyped Archive by Alexa collection on Wednesday, in a deal with Alexa Chung. It came at the same time as the debut of the Lil'LonDunn... read more
Coca-Cola is giving away thousands of Euro 2016 tickets as it seeks to put fans at the centre of its sponsorship of this summer's footballing tournament.
Since winning Media Week 30 under 30 in 2012, Kwai Chi has gone on to become marketing director and social activationist for The Social Partners. He shares his tips for winning this year's competition... read more
Experts from Mozilla and Salesforce will explore the intersection of marketing and customer service and how we can work together to keep customers in mind - Thurs 21 April @ 3pm
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