Friday, 15 April 2016

Vodafone readies 30-day guarantee campaign; Apple might add paid search to the App Store; Publicis Media names Morrissey UK CEO and Georgiadis as chairman

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Brand Republlic
Daily News 15th April
 
Vodafone to reassure customers with 30-day guarantee campaign

Vodafone to reassure customers with 30-day guarantee campaign

15 April 16, Omar Oakes

Vodafone's latest TV campaign will promote itself as the first UK mobile operator to offer a 30-day network guarantee, after complaints from customers rose sharply last year.

 
Apple might add paid search to the App Store...and more

Apple might add paid search to the App Store...and more

15 April 16, Shona Ghosh

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

 
Publicis Media names Morrissey UK CEO and Georgiadis as chairman

Publicis Media names Morrissey UK CEO and Georgiadis as chairman

14 April 16, Gideon Spanier

Publicis Media has turned to an outsider, the former AKQA general manager, Amanda Morrissey, to head its four British media agencies as UK chief executive with insider Phil Georgiadis appointed as UK chairman.

 
Why it's time to mobilise at Advertising Week Europe

Why it's time to mobilise at Advertising Week Europe

15 April 16, Dominic Proctor

Brands must look beyond apps and focus on high quality and varied mobile advertising, says the global president of Group M.

 
Sharing widgets: how something so small can be so powerful

Sharing widgets: how something so small can be so powerful

15 April 16, Craig Tuck

The buttons that appear around articles so you can share them are a veritable goldmine to marketers but remain scandalously under-employed by brands, says the UK sales director of RadiumOne.

 
'Orange sponsors you' Euro 2016 campaign seeks to find world's best fans

'Orange sponsors you' Euro 2016 campaign seeks to find world's best fans

14 April 16, Matthew Chapman

Orange is putting a twist on its Euro 2016 sponsorship with an 'Orange Sponsors You' message that will feature a campaign starring Zinédine Zidane.

 
Can Alexa Chung and Jourdan Dunn revive M&S' womenswear?

Can Alexa Chung and Jourdan Dunn revive M&S' womenswear?

14 April 16, Sandra Halliday

Marks & Spencer scored two fashion coups this week with the launch of its much-hyped Archive by Alexa collection on Wednesday, in a deal with Alexa Chung. It came at the same time as the debut of the Lil'LonDunn... read more

 
Coca-Cola to give away thousands of Euro 2016 tickets to 'celebrate' fans

Coca-Cola to give away thousands of Euro 2016 tickets to 'celebrate' fans

14 April 16, Matthew Chapman

Coca-Cola is giving away thousands of Euro 2016 tickets as it seeks to put fans at the centre of its sponsorship of this summer's footballing tournament.

 
Media Week 30 under 30 - a winner's advice for entering

Media Week 30 under 30 - a winner's advice for entering

14 April 16,

Since winning Media Week 30 under 30 in 2012, Kwai Chi has gone on to become marketing director and social activationist for The Social Partners. He shares his tips for winning this year's competition... read more

 



Silo-busting tips for marketers who care about customer loyalty

Presented by Brand Republic & Salesforce
Experts from Mozilla and Salesforce will explore the intersection of marketing and customer service and how we can work together to keep customers in mind - Thurs 21 April @ 3pm



 
 
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