Breaking News: Asda hands £95m media and creative to Publicis Groupe in double coup

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Campaign Breaking News April 12, 2016

Asda hands £95m media and creative to Publicis Groupe in double coup Gideon Spanier Asda has handed both its creative and media accounts, worth an estimated £95 million, to Publicis Groupe agencies without a pitch in a dramatic move. Related Publicis Media names regional CEOs and axes brands in agency shake-up Gideon Spanier Publicis Media boss Steve King has named regional chief executives to cover three key areas of the world and streamlined its media agencies into four global networks. Publicis Groupe loses $900 million Walmart media account in North America Gideon Spanier Publicis Groupe has suffered the loss of another major media account after being dropped by Walmart, just two months after the agency group lost Procter & Gamble. Campaign Jobs Creative Director (Packaging) £100000 - £120000 per annum, Benefits: pension, life cover, private health insurance, Impact Creative, London Marketing Director £45000 - £50000 per annum Impact Creative, London Associate Client Director (Planning) £45,000 - £55,000 Dentsu Aegis, London (Greater) PROJECT MANAGER £25000 - £40000 per annum Live Recruitment, Leicestershire

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