marketing your business online: Rick Hirst joins Carat as CEO, Pinterest targets UK for first ad campaign

Thursday, 28 April 2016

Rick Hirst joins Carat as CEO, Pinterest targets UK for first ad campaign

Media AM Bulletin


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28th April 2016

Rick Hirst joins Carat as CEO

In a rare move, Mcgarrybowen's UK boss takes charge of sister media agency.

Pinterest targets UK for first ad campaign

Pinterest has chosen the UK as the market to launch its first above-the-line ad campaign next month after hiring MediaCom as its media agency.

Brexit blamed for fall in TV adspend

TV insiders are blaming clients' anxiety over the Brexit vote for a bigger-than-expected fall of up to 7 per cent in the TV ad market in April and have revised down forecasts for the year.

Iris hires ex-BuzzFeed director of brand strategy Lewis

Digby Lewis, the former director of brand strategy at BuzzFeed, has joined Iris to lead its global content division Content That Pops.

Hearst picks up highest nominations at PPA Awards

Hearst Magazines UK, which publishes Cosmopolitan and Good Housekeeping, has received the most number of nominations for this year's PPA Awards.

WPP revenue up 10.5% despite marketing taking 'back seat' for clients

WPP, the owner of Group M and Ogilvy & Mather, has reported a 10.5 per cent increase in revenue year on year to £3.08 billion for the first quarter of 2016.

Ask and you shall receive: The humanisation of search Our constantly-connected lifestyle is transforming the search experience - making it more human. As search becomes more ubiquitous, people expect an experience that goes beyond search and understands them in a more personal, intimate way. And search is evolving to do just that.
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Ogilvy & Mather and WPP top Effie Index

Ogilvy & Mather has been named as the most effective ad network in the world by the Effie Index, while its owner, WPP, was named the most effective holding company for the fifth year in a row.

Facebook unites sales teams in expanded single operation

Facebook has gone on a hiring spree after integrating the teams that used to deal separately with media and creative agencies in a single operation.

Predicting 2020: The end of the media owner

The future media industry will be divided between content creators and content distributors, says Maxus' chief executive.

My Media Week: Scott Nelson, Viber

We join Scott Nelson, head of North America at mobile messaging app Viber, as he collaborates on content with Buzzfeed and welcomes brands onto Viber’s Public Chat platform.

Ad-blocking is a sideshow - it's time to combat fraud

The current ad tech ecosystem is inherently flawed, says the managing director of Admedo, the programmatic advertising platform.

Key trends for the media industry from the 2016 NAB Show

As the broadcast industry gathers in Las Vegas this week for the National Association of Broadcasters Show, Gavin Mann, the global broadcast industry lead at Accenture, looks at some of the key trends.