Martin Sorrell on ad-blocking, Channel 4 launches disability ad competition, Dentsu unveils agency with people from disadvantaged backgrounds

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Campaign Daily Fix April 19, 2016

Latest news Watch: Martin Sorrell on how the industry can deal with ad-blocking James Swift Campaign caught up with Sir Martin Sorrell, the chief executive of WPP, following his appearance at Advertising Week Europe on Monday. Channel 4 launches £1m disability ad competition Maisie McCabe Channel 4 is going to give away £1 million of airtime to the brand that comes up with the best creative idea featuring people with disabilities. Dentsu Aegis Network to launch agency with people from disadvantaged backgrounds Gurjit Degun Dentsu Aegis Network UK is launching a new agency with people from disadvantaged backgrounds, the network's chief executive, Tracy De Groose, announced at Advertising Week Europe today. 'Women don't need to defeminise, they need to be themselves,' easyJet CEO McCall says Kate Magee Women do not need to defeminise their behaviour or language, because to be a success in business, people need to be themselves, easyJet chief executive Carolyn McCall said yesterday. Iris buys specialist creative agency Founded Omar Oakes Iris Worldwide has acquired Founded, a specialist creative agency, in an effort to extend the agency network's reach into the west coast of America. Sorrell on his pay packet: 'This is the way to do it' James Swift Sir Martin Sorrell, the chief executive of WPP, has defended his £63 million share-linked remuneration package, saying: "I passionately believe this is the way to do it." Why creative and media agencies are better apart - unless you're Asda Andrew Stephens Goodstuff's founding partner argues that media agencies should sit outside creative agency management. Independent media agencies form new global network Omar Oakes The7stars is teaming up with a global consortium of independent media agencies to launch Local Planet, a new global media agency network, to take on the likes of Group M and Omnicom Media Group. MT Rainey named Channel 4 deputy chairman Omar Oakes MT Rainey, one of the founders of Rainey Kelly Campbell Roalfe/Y&R, has been appointed as the deputy chairman of Channel 4. Channel 4: next taboo to tackle is mental health illness Gurjit Degun The next taboo to tackle in disability is mental health, Dan Brooke, the chief marketing and communications officer at Channel 4, told Advertising Week Europe this morning. The Work Foster's "dry cleaner" by Adam & Eve/DDB Foster's introduces a new strapline in its TV ad about a dry-cleaner who abuses his position to experiment with a range of careers. Choco Leibniz "case" by Creature London A sleuth is distracted from the denouement of a murder mystery when his prime suspect offers him a Choco Leibniz from a silver case, in a new national TV campaign for the brand. Editor's Pick Does media deserve its own category at the D&AD Awards? James Swift The body believes it needs to recognise media's role in great advertising and the blurring of disciplines. Why we're loving: Rankin, photographer Rankin directed the new campaign "#StartBreathing" for the shoe brand Geox. It features stylised images of models in dynamic poses. Also in the news Publicis Groupe UK revenue down 0.7% Omar Oakes Publicis Groupe's UK revenue shrank by 0.7 per cent year on year in the first three months of 2016, despite the company's global revenue growing by 8.9 per cent. 4 things every creative should consider before kicking off VR production Alex Krawitz VR is unlike any storytelling medium to come before it. Firstborn's SVP of content development offers tips to advertising creatives testing the virtual waters Tech and sympathy: Is VR the ultimate emotive storytelling tool? I-Hsien Sherwood VR may represent a fundamental shift in audience engagement, or it could just be the shiny, new thing Johnny Hornby: US brands hold no special regard for UK ad agencies Omar Oakes Being British offers ad agencies no competitive advantage in the US, Johnny Hornby told Advertising Week Europe this afternoon in a discussion on how to grow business abroad. Nomad Foods appoints ZenithOptimedia as media agency Omar Oakes Nomad Foods Europe, the owner of the Birds Eye and Findus brands, has appointed ZenithOptimedia as its media planning and buying agency across Europe after a competitive pitch. Arrows, antics and Adland  Presented by Campaign & RedSofa Forget about the 2016 Cannes Lions, it's all about the RedSofa Arrows Awards - the new benchmark for industry talent.      Campaign Jobs ACCOUNT MANAGER £22000 - £29000 per annum + Benefits Live Recruitment, Middlesex Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber Senior Account Manager / Junior Account Director £30,000 - £40,000 (depending on experience) Sarah Moir, Bristol (City Centre), City of Bristol Studio Manager / Trafficker £25,000 - £32,000 + bonus Sarah Moir, Bristol (City Centre), City of Bristol

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