Paddy Power Betfair rethinks £40m media, Carat to drop 'innovation' from titles

 

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21st April 2016

Paddy Power Betfair rethinks £40m media Paddy Power Betfair, Europe's biggest bookmaker, is planning to consolidate its estimated £40 million annual media spend into one agency. Carat to drop 'innovation' from job titles and team names Carat is phasing out the term "innovation" from job and team names in an attempt to make innovation "standard practice" across the Dentsu Aegis Network media agency. Media360: last chance for early bird tickets Time is running out to book early bird tickets for this year's Media360 conference in Brighton next month, where speakers include political editor Robert Peston and MediaCom UK chief executive Josh Krichefski. Sky ad revenue up 7% Sky's operating profit was up 11.6 per cent for the nine months to the end of March 2016 to £1.14 billion, as ad revenue climbed 7 per cent. Watch: Sky increases investment in digital Sky is investing more in online and social media, but still believes strongly in traditional media such as TV and outdoor, according to its director of media, Andrew Mortimer. Sky Media to move office from Victoria to Osterley campus Sky's advertising sales operation, Sky Media, is to move office from its Victoria base in central London to the pay-TV giant's Osterley campus. M&A deals hit $6.5bn after first-quarter flurry Mergers and acquisitions activity gained pace in the first quarter of 2016, with 288 deals completed globally - up by almost a third compared with the same period last year. Microsoft's CMO on the art and science of immersive storytelling Technology and creativity are inextricably linked. Microsoft's chief marketing officer for the UK shares advice on combining the two. Xaxis appoints Harcus as UK MD Xaxis, WPP's programmatic media and audience platform, has appointed Group M's digital operations director, Harry Harcus, as its UK managing director. Key trends for the media industry from the 2016 NAB Show As the broadcast industry gathers in Las Vegas this week for the National Association of Broadcasters Show, Gavin Mann, the global broadcast industry lead at Accenture, looks at some of the key trends.   Media Week 30 under 30 - a winner's advice for entering Since winning Media Week 30 under 30 in 2012, Kwai Chi has gone on to become marketing director and social activationist for The Social Partners. He shares his tips for winning this year's competition.          Presented by Media Week MailOnline and Metro's nine rules for advertisers to reach millennials More than three-quarters of 18 to 34 year olds like advertising and more than 80 per cent of those who use ad-blockers fear they "could be missing something", according to research by MailOnline and Metro about how brands can woo millennials. Women are talking about sport. It's time to listen. Pedro Avery, the global chief executive at Havas Sport & Entertainment, questions the sports marketing industry model in the face of a burgeoning women's sports sector. YouTube claims it delivers 'better returns than TV' in fresh attack on broadcasters YouTube has claimed new research shows 77 per cent of campaigns on its video site have "a higher return on investment than TV", but broadcasters insisted it was "no surprise" because brands spend "relatively low" sums with YouTube. Latest blogs My Media Week: Matt Scheckner, Advertising Week The view from the top of Advertising Week Europe from the chief executive, Matt Scheckner Facebook Video Search: Another string in an increasingly powerful bow The social media giant's introduction of video search falls short of an aggressive play to further compete with YouTube, says the managing director of ZenithOptimedia's digital performance marketing arm, Performics. My Media Week: Bobi Carley, Disney This week Bobi Carley, UK commercial director, Disney, is busy locking down partnerships ahead of a summer of big film releases. Senior Ad ops exec (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £40k + 20% comms, London (Central), London (Greater) Senior Sales Manager - leading ad tech platform , Ultimate Asset £55000 - £60000 per annum + bonus, West End Graduates , Morgan Rutherford Associates £22K-£24K Basic+Commission, London (Greater) Partnerships Manager (Grocery, Retail or Motors) , ZMedia Soloutions £50k - £70k Basic Salary Dependent on Experience, London (Central), London (Greater) ADVERTISING SALES EXECUTIVE , Audience Media Ltd £32,000 OTE including bonuses and commission., London (Central), London (Greater)

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