CNBC shakes up ad sales, FT repositions global brand

 

	View in web browser Add to safe senders list

13th April 2016

CNBC shakes up ad sales with in-house agency Catalyst to woo business audience Financial news channel CNBC is bringing its international ad sales, content creation and data teams into a single unit, called CNBC Catalyst, to work as "a full-service in-house commercial agency" for clients. FT repositions global brand with 'first truly integrated campaign' With the new slogan 'Make the right connections', the Financial Times has launched a brand repositioning campaign. Pinterest to launch marketing developer partners scheme in UK Pinterest will be working with 4C, Adaptly, Amobee and Brand Networks in the UK as it expands its marketing developer partners scheme following the launch of UK Promoted Pins last week. An idiot's guide to Twitter As the social media platform moves into its second decade, We Are Social looks back at classic Twitter errors. Using social analytics for media planning: a guide for effective planning and targeting Discover how to how to leverage the insights from social data to inform every stage of media planning and buying.          Presented by Brand Republic and Crimson Hexagon Anomaly picks up Freeview creative account Freeview, the free-to-air TV platform, has appointed Anomaly to handle its creative account. Asda hands £95m media and creative to Publicis Groupe in double coup Asda has handed both its creative and media accounts, worth an estimated £95 million, to Publicis Groupe agencies without a pitch in a dramatic move. The great advertising jargon detox is here Why have we constructed our own language which is meaningless to the very people our industry is built around, asks Bloomberg Media's EMEA head of sales. Latest blogs Why Sorrell is wrong about the in-house programmatic trend Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious Media's chief executive, Martin Kelly. My Media Week: Natalie Bell, Manning Gottlieb OMD Natalie Bell, managing director at Manning Gottlieb OMD, downloads the tech trends fresh from SXSW, attempts to define the indefinable (her agency culture), and downs a Dirty Chai. The Times listens to its audience - it's time others did, too Brands who understand their audience behaviour are those that are really able to deliver success to both consumers and advertisers, says the head of media operations at Total Media. Senior Sales Manager - leading ad tech platform , Ultimate Asset £55000 - £60000 per annum + bonus, West End Creative Solutions Manager - Sales Planner - Sexy Ad Solutions , Ultimate Asset £35000 - £40000 per annum + commission and benefits, London Head of Ad Operations - sport social content platform , Ultimate Asset £80000 - £90000 per annum + bonus + stock, West End Junior Technical AM (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £20-24k + 10-20% comms, London (Central), London (Greater) Senior Sales Executive , ZMedia Soloutions Up to £35,000 + Uncapped Commission, Croydon (City/Town), London (Greater)

Manage Bulletins Unsubscribe