Clash of Kings games app launches ad to cash in on Game of Thrones hype; Are you managing first-party data effectively?

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Clash of Kings games app launches ad to cash in on Game of Thrones hype 25 April 16, Gideon Spanier Mobile gaming app Clash of Kings is hoping to benefit from the hype surrounding the launch of the latest series of TV drama Game of Thrones by launching a multi-media ad campaign to drive app downloads.   Plusnet consolidates CRM into Karmarama 25 April 16, Omar Oakes Plusnet, the internet provider owned by BT, has consolidated its CRM account into Karmarama.   Sky: Online advertising isn't as effective as digital evangelists think 25 April 16, Andrew Mortimer We're entering a new era in online advertising because brands are using data and technology to question its effectiveness, says Andrew Mortimer, director of media at Sky.   Just say it: The future of search is voice and personal digital assistants 25 April 16, Christi Olson, search evangelist   Carphone Warehouse goes gritty for millennial-targeted iD campaign 25 April 16, James Swift Carphone Warehouse's first campaign for iD, its mobile network, introduces viewers to an urban horse-riding club in one of America's most dangerous cities.   Has AI already won? 25 April 16, Jon Busby Siri, Facebook and their friends have made artificial intelligence part of everyday life. But, wonders Jon Busby, digital director at Twogether, is that just the beginning of AI's final move to world domination?   Vodafone gives away free Shakespeare in 400th anniversary campaign 22 April 16, Maisie McCabe Vodafone has partnered with The British Library to distribute early editions of some of Shakespeare's best-known works in streets around the UK and beyond to coincide with the 400th anniversary of his... read more     25 April 16 Are you managing first-party data effectively? As the digital brand experience continues to multiply across screens, devices, and media channels, marketers are faced with an increasingly difficult task: how to capitalise on the opportunities generated... read more   25 April 16 Social media for good: Saving Bletchley Park So often these days, news headlines are pock-marked with nasty tales of hacking incidents, online trolling, bullying and abuse that are setting a lot of people off from participating with any social media... read more   25 April 16 The death of the status update and the rise of social sharers When was the last time you shared a personal photo or heartfelt status update on Facebook? If the latest stats are anything to go by, you would be a member of an ever-decreasing group. Read more... read more   25 April 16 Why programmatic direct is sure to score in a sporting year A summer of sport is approaching. UEFA Euro 2016 and Rio 2016 Olympics and Paralympics as the major highlights – providing hours of entertainment for sports fans, and incredible engagement potential... read more   25 April 16 Browser choice – an interesting signal brands should capitalise on Which browser are you using? If it's Google Chrome or Mozilla Firefox then you'll be pleased by recent research from Michael Housman. On Internet Explorer? Probably best to look away now. Read more... read more   22 April 16 Hyper real-time engagement – are you ready? Real-time engagement has been a buzz word in social media circles for the last couple of years. Those working in the industry have been preaching the benefits of social media to brands all over the... read more                   ART DIRECTOR   Dependent on experience Live Recruitment, West Yorkshire   PPC Executive   £25k Dot-Gap, London (Central)   ASSOCIATE DIRECTOR – shopper/integrated agency – London – c. £70k plus great benefits   £70-75k depending on experience Judi Patton, London   Digital Communications Officer   £29,844 per annum + pension Money Advice Trust, London (Central), London (Greater)   SHOPPER MARKETING ACCOUNT HANDLERS – London agencies - £20k-55k (perm & freelance)   £20-£55k- plus bonus and benefits Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...   Account Manager - Media Planning - Global Auto Brand   £32000 - £40000 per annum + Agency Benefits Ultimate Asset, London   Marketing Communications Manager   Competitive SelectScience, Corston, Bath   Producer/Account manager   Earn up to £35k while working for one of London's top animation, film and VR production companies. Pebble Studios, London (Greater)   Direct Marketing Manager (Face to Face Lead)   £34,000 pa Save the Children, London   Sales Manager   Depending on Experience SME London, London (Central), London (Greater)               See all jobs

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